Songfly Case Study: Boost Your Audience Like Ally Cribb
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Meet Ally Cribb
Ally Cribb is a singer-songwriter who plays piano and guitar, inheriting her musical foundation from her father. She first gained recognition with a widely viewed 2019 cover of Radiohead's "Creep" before releasing her debut EP, Unbroken, a deeply personal seven-song collection reflecting on the sudden loss of her mother. Her emotionally resonant, character-driven songwriting has since earned her widespread acclaim, including international finalist spots in the Song Academy Competition and the grand prize in the 2024 Write Out Loud contest for her original song "California."
Our Approach
With one click, our technology ran a complete fanbase growth campaign on Instagram for one of her tracks. Using our default visual settings, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify and Apple Music. This approach has proven highly effective in attracting new listeners.
Ally Cribb's Campaign
Her Songfly campaign for the track "Stand Back" ran for 30 days on Instagram.
Our Impact
At the start date of this campaign Ally was reported to have about 490,199 Spotify monthly listeners. After a full month of running, this number grew to 515,235 – this accounts for over 25,000 brand-new monthly listeners (a 5% increase)!
This campaign also generated over 8,200 impressions and +170 clicks – demonstrating its strong reach and effectively converting a broad audience into new listeners.
Ally also experienced growth across several other long-term metrics:
- 2% increase in new Instagram followers
- 108 new fans were converted across Spotify, Apple Music, YouTube Music, Deezer, Instagram, and Facebook. TikTok. These are listeners actively engaging with her track on these platforms, and likely to continue streaming upcoming releases.
Generating consistent listener growth and multi-platform conversions over a full month showcases the sustained power of a targeted Songfly campaign. Because a 30-day run gives ample time to deeply optimize, this extended push successfully transformed passing impressions into an expanding fanbase. This campaign for "Stand Back" is a great example of building an engaged audience ready to support an artist's future releases.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
