ffawty is a young hip-hop artist, writer, producer, and multi-instrumentalist from St. Thomas, US Virgin Islands, now based in Miami. Known for his completely original sound, ffawty brings a fresh perspective to the Hip Hop genre, rooted in self-expression and self-love. Behind the scenes, he’s contributed to Billboard-charting records for artists like Sexy Redd and Sukihana. His work has caught the attention of major artists and public figures, earning praise and public support from the likes of Chris Brown, Kodak Black, Trippie Redd, TLC, and even NFL star Lamar Jackson. For ffawty (not “40”— it’s a name, not a number), this is just the beginning.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on TikTok for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify and YouTube Music. This approach has proven highly effective in attracting new listeners.
ffawty's Campaign
His Songfly campaign for the track “JUMP” ran for 9 weeks on TikTok.
Our Impact
- Before the campaign, he was averaging a loss of about -51.56 listeners per day on Spotify. However, during the campaign we reversed this trend, and his average boosted upwards to 1,177.51 new listeners per day–this is a 2,383.77% increase in average daily new Spotify listeners!
This campaign generated over 229,800 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- 81.43% increase in average daily new Spotify followers
- 75% increase in new TikTok followers from the start date to the end date of the campaign!
- 766 total new fans were converted across Spotify, YouTube Music, and TikTok–these are listeners actively engaging with the track and likely to continue streaming his upcoming releases.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
