Academia Boys is a contemporary pop project led by Cuban composer and producer William Paz, based in Miami. Known for fusing diverse styles and rhythms with global Latin influences, the project delivers a fresh, energetic sound that feels both modern and authentic.
Paz brings a wealth of experience, having collaborated with icons like Alejandro Jaén, Rafa Vergara, and Erika Ender, and earning multiple awards, including Latin Grammys. His songs have been recorded by legends such as Marc Anthony, Jerry Rivera, and Elvis Crespo. With Academia Boys, he blends his industry expertise with a forward-thinking creative vision, aiming to connect with listeners through music that’s vibrant, positive, and culturally rich.
Our Approach
Academia Boys's Campaign
Our Impact
Since kicking off their campaign for “BORRACHA” on April 30, just weeks after its March 24 release, Academia Boys has seen strong momentum through the ongoing Songtools x Symphonic partnership. Built using our co-branded landing page integration, the campaign has already secured 48 playlist placements with a total reach of 542,000 followers, and it’s still growing.
At launch, Academia Boys had 2,687 monthly listeners, a number that has climbed to 6,676 so far, marking a 149% increase and counting. Their total playlist follower count has expanded from 150,000 to over 630,000, a powerful indicator of traction and audience expansion. With the campaign still underway, “BORRACHA” continues to gain visibility, fueled by this seamless integration between Songtools and Symphonic.
Though Academia Boys doesn't have much active social media presence, the project's growth has been driven by consistency, quality, and a deep industry foundation. Since launching the project in 2024, William Paz has been releasing music steadily—laying the groundwork for real audience development and momentum on streaming platforms.
This consistent output, paired with the success of "BORRACHA" through the Songtools x Symphonic partnership, has elevated Academia Boys from a developing act to one with over 630,000 playlist followers and a growing base of engaged listeners. With a track record of Grammy-winning songwriting and a clear creative vision, Academia Boys is poised for continued growth and long-term success.
Greater Success
Though Academia Boys doesn't have much active social media presence, the project's growth has been driven by consistency, quality, and a deep industry foundation. Since launching the project in 2024, William Paz has been releasing music steadily—laying the groundwork for real audience development and momentum on streaming platforms.
This consistent output, paired with the success of "BORRACHA" through the Songtools x Symphonic partnership, has elevated Academia Boys from a developing act to one with over 630,000 playlist followers and a growing base of engaged listeners. With a track record of Grammy-winning songwriting and a clear creative vision, Academia Boys is poised for continued growth and long-term success.
