T Brixson is a genre-blending artist from Lagos Island, Nigeria, now making waves in the UK with his infectious fusion of Afrobeat, R&B, reggae, Latin rhythms, and pop. Drawing inspiration from legends like Michael Jackson and The Weeknd, his 2023 EP You Don’t Know (YDK) showcases smooth vocals, heartfelt storytelling, and rich production that pulls listeners deep into his world. Always striving to push boundaries, T Brixson creates experiences for fans with everything from pop-up parties to VR sessions, and his feel-good single “Body Baby” proves he’s got both the vibe and the vision.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on Instagram and TikTok for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
T Brixson's Campaign
His Songfly campaigns for the track “Body Baby” ran for 1 week on Instagram and TikTok.
Our Impact
- At the start date of his campaign, T Brixson was reported to have about 5,373 monthly listeners on Spotify. As the campaign ran its full course, and reached its final date a week later, his Spotify monthly listeners boosted upwards to 7,072 listeners–this is a 31.62% increase in overall new Spotify listeners from the start date to the end date of the campaign.
This campaign generated over 37,600 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- 38.26% increase in average daily new Instagram followers.
- 380 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
