Trey Gonzalez is a country artist from San Antonio, Texas, inspired early on by legends like George Strait and Alan Jackson. While attending Texas A&M University, he began performing locally and released his debut EP The Journey after forming his band. His follow-up project, Welcome to the Home of the 12th Man, paid tribute to his alma mater and expanded his reach across Texas. Trey blends modern country polish with Texas grit, carving out his place in the growing country scene.
Our Approach
Trey Gonzalez's Campaign
Our Impact
Since launching the campaign for “Barely Breathing” on May 14 through the Southworth Media x Songtools co-branded landing page, Trey has experienced explosive growth in just under two weeks. The track landed 61 playlist placements, reaching a combined audience of over 778,000 followers. Thanks to this strategic push, Trey's monthly listeners surged by an incredible 285%. This campaign is a strong example of how the Southworth x Songtools integration can drive real, rapid results for emerging country artists—bridging great music with the right digital momentum.
In just two weeks, playlist followers across Trey's catalog jumped from 21,000 to over 300,000—a massive leap that simply wouldn’t have been possible without the Southworth Media x Songtools partnership, where Trey first discovered the platform. With momentum building fast and a growing presence on social media (2,500+ on Instagram and 4,000+ on TikTok), Trey is quickly carving out his place in the modern country landscape. This early success lays the groundwork for even bigger opportunities ahead.
Greater Success
In just two weeks, playlist followers across Trey's catalog jumped from 21,000 to over 300,000—a massive leap that simply wouldn’t have been possible without the Southworth Media x Songtools partnership, where Trey first discovered the platform. With momentum building fast and a growing presence on social media (2,500+ on Instagram and 4,000+ on TikTok), Trey is quickly carving out his place in the modern country landscape. This early success lays the groundwork for even bigger opportunities ahead.
