Born and raised in San Antonio, Texas, Trey Gonzalez grew up singing along to country legends like George Strait and Alan Jackson in his ’01 Ford F-150. Influenced over time by artists such as Eric Church, Luke Bryan, and Cody Johnson, Trey stepped onto the Texas Country scene during his senior year at Texas A&M University. A proud Aggie with a passion for storytelling, he began performing across San Antonio and beyond, releasing his debut EP The Journey shortly after forming his band. His follow-up project, Welcome to the Home of the 12th Man, served as a tribute to his alma mater and helped grow his fanbase across the Lone Star State. Trey showcases a modern yet grounded sound that blends Nashville polish with Texas grit. With momentum building, Trey is proving he’s one to watch on the country circuit.
Our Approach
Trey Gonzalez's Campaign
Our Impact
Since launching the campaign for “Barely Breathing” on May 14 through the Southworth Media x Songtools co-branded landing page, Trey has experienced explosive growth in just under two weeks. The track landed 50 playlist placements, reaching a combined audience of over 391,000 followers. Thanks to this strategic push, Trey's monthly listeners surged by an incredible 285%. This campaign is a strong example of how the Southworth x Songtools integration can drive real, rapid results for emerging country artists—bridging great music with the right digital momentum.
In just two weeks, playlist followers across Trey's catalog jumped from 21,000 to over 300,000—a massive leap that simply wouldn’t have been possible without the Southworth Media x Songtools partnership, where Trey first discovered the platform. With momentum building fast and a growing presence on social media (2,500+ on Instagram and 4,000+ on TikTok), Trey is quickly carving out his place in the modern country landscape. This early success lays the groundwork for even bigger opportunities ahead.
Greater Success
In just two weeks, playlist followers across Trey's catalog jumped from 21,000 to over 300,000—a massive leap that simply wouldn’t have been possible without the Southworth Media x Songtools partnership, where Trey first discovered the platform. With momentum building fast and a growing presence on social media (2,500+ on Instagram and 4,000+ on TikTok), Trey is quickly carving out his place in the modern country landscape. This early success lays the groundwork for even bigger opportunities ahead.
