Heroes For Ghosts is a rising metal band out of Atlanta, made up of four members forging their path in the scene. Though they're just getting started, their debut singles “Old Wounds” and “Rot” are already making an impact, showing off a raw intensity and solid production that stands out. As they continue to hone their sound, the band is steadily building a fanbase and gaining momentum.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on TikTok for one of their tracks. Using unique stock footage visuals tailored to the song’s style and mood, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
Heroes For Ghosts's Campaign
Their Songfly campaigns for the track “Rot” ran for 28 days on TikTok.
Our Impact
- At the start date of this campaign, they were reported to have 110 Spotify monthly listeners. However, as the campaign progressed, this number boosted upwards to 2,871 monthly listeners – this is a 2,510% overall increase in new Spotify monthly listeners from the start date to the end date of their campaign.
This campaign generated over 136,700 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- A 44.34% increase in new Spotify followers from the start date to the end date of the campaign.
- 2,018 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming their upcoming releases.
It's worth noting that they also ran a PlaylisterClub campaign alongside this Songfly campaign for their track "Rot," a great example of how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
It's worth noting that they also ran a PlaylisterClub campaign alongside this Songfly campaign for their track "Rot," a great example of how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
