Daynee is a rising Latin artist born in Havana, Cuba. She moved to the United States at just four years old, carrying with her a dream of one day becoming a singer. From a young age, Daynee, whose full name is Daynely, has nurtured an innate passion for music. Her sound offers a unique fusion within the Latin genre, delivering a fresh and authentic style that resonates deeply with listeners.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on TikTok for one of her tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
Daynee's Campaign
Her Songfly campaigns for the track “No estoy en amor” ran for 20 days on TikTok.
Our Impact
- At the start date of this campaign, she was reported to have 12,159 Spotify monthly listeners. However, as the campaign progressed, this number boosted upwards to 17,456 monthly listeners – this is a 43.56% overall increase in new Spotify monthly listeners from the start date to the end date of their campaign.
This campaign generated over 725,300 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- A 45% increase in new TikTok followers from the start date to the end date of the campaign.
- 9,683 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.
Through our partnership with Cactus Music, Daynee is one of many artists using SongTools to promote their music. It's also worth noting that she also ran a PlaylisterClub campaign alongside this Songfly campaign for the track "No estoy en amor," a great example of how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
Through our partnership with Cactus Music, Daynee is one of many artists using SongTools to promote their music. It's also worth noting that she also ran a PlaylisterClub campaign alongside this Songfly campaign for the track "No estoy en amor," a great example of how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
