Haley Smalls is a recording artist, songwriter, and sound engineer from Toronto, known for her classically trained voice, R&B-influenced sound, and standout mainstream tone. Working closely with producer Megaman (Drake, Lil Wayne, Tyga), she’s crafted a signature style showcased across 8 full-length projects, 2 EPs, and multiple unofficial singles. Following the success of The Cure III, which reached 100 million streams worldwide, her latest release The Cure IV is now out and making waves in the pop and R&B scenes.
Our Approach
Haley Smalls's Campaign
Our Impact
Haley Smalls has been running a continuous PlaylisterClub campaign for her track “Love Me Better” since early June 2025. Although this campaign is currently still active and being exposed to playlisters, it’s already seen great engagement. So far, she has garnered 104 total playlist placements, 27 curator reviews, and exposure to +2 million playlist followers.
At the start date of this campaign, Haley Smalls was reported to have about 82,066 Spotify monthly listeners. As this campaign remained active, and the track was seen by more playlisters on our platform, this number has boosted upwards to 185,219 Spotify monthly listeners just a few weeks later in July 2025 – this is a 125.7% overall increase in new Spotify monthly listeners since this campaign has launched!
It’s also worth noting that at one point during the campaign, her Spotify monthly listeners peaked at 213,269, a clear sign of the momentum that can build with a campaign that runs longer than just one week. Extending the promotion gave her track the time it needed to reach more playlisters and attract a wider audience. As her campaign for “Love Me Better” continues, there’s still plenty of room for growth and even more potential to reach new fans around the world.
Greater Success
It’s also worth noting that at one point during the campaign, her Spotify monthly listeners peaked at 213,269, a clear sign of the momentum that can build with a campaign that runs longer than just one week. Extending the promotion gave her track the time it needed to reach more playlisters and attract a wider audience. As her campaign for “Love Me Better” continues, there’s still plenty of room for growth and even more potential to reach new fans around the world.
