Monty! is a dynamic artist and creative force based in Winston-Salem, North Carolina, originally from Pittsburgh, Pennsylvania. Since launching his music career in 2018, Monty has brought an uplifting blend of hip-hop, rap, and pop infused with the influence of artists like Lil Yachty, Kyle, J. Cole, and Smino. His high-energy sound, filled with positive messages and unique melodies, has earned placements on TV shows like All American Homecoming and features from major content creators such as George Janko and The Ace Family. Also a skilled video producer and extreme sports enthusiast, Monty’s vibrant spirit and boundary-pushing approach continue to inspire listeners and expand his reach across the Hip Hop scene.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on Facebook and TikTok for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
Monty!'s Campaign
His Songfly campaigns for the track “Rags 2 Riches” ran for one week on TikTok and Facebook.
Our Impact
- At the start date of this campaign, he was reported to have 12,826 Spotify monthly listeners. However, as the campaign progressed, this number boosted upwards to 17,895 monthly listeners – this is a 39.52% overall increase in new Spotify monthly listeners from the start date to the end date of their campaign.
This campaign generated over 25,000 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- A 3.95% increase in new Facebook followers from the start date to the end date of the campaign.
- A 0.29% increase in new Spotify followers from the start date to the end date of the campaign.
- 1,726 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.
Through our partnership with Strm Music, Monty! is one of their many artists using SongTools to promote their music. It's also worth noting that he also ran a PlaylisterClub campaign alongside these Songfly campaigns for the track "Rags 2 Riches," a great example of how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
Through our partnership with Strm Music, Monty! is one of their many artists using SongTools to promote their music. It's also worth noting that he also ran a PlaylisterClub campaign alongside these Songfly campaigns for the track "Rags 2 Riches," a great example of how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
