Lucie Tiger is a rising country-rock artist whose journey has taken her from her roots in Sydney, Australia to the heart of Muscle Shoals, Alabama. Praised by COWGIRL Magazine as a “country-rock sensation,” she’s earned her place on iconic stages like Nashville’s Whiskey Jam, opened for Tyler Farr, headlined the WC Handy Festival Block Party, and shared the spotlight with Grammy winners Gary Nichols and Jimbo Hart. A natural storyteller with award-winning songwriting talent, she’s stood out at songwriter festivals across Nashville and Muscle Shoals. With Music Connection naming her an “Artist to Watch” in 2025, Lucie Tiger is proving that her soulful songs and electric performances are only just beginning.
Our Approach
With one click, our technology launched a complete fanbase growth campaign across all platforms: Instagram, Facebook, and TikTok for one of her tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
Lucie Tiger's Campaign
Her Songfly campaigns for the track “Harvest Moon” ran for 16 days on Instagram, 15 days on Facebook, and is currently still running as an ongoing ad on TikTok.
Our Impact
- At the start date of these campaigns, she was reported to have 3,005 Spotify monthly listeners. However, as they progressed, this number boosted upwards to 8,977 monthly listeners at the time that the Instagram and Facebook campaigns completed and this report was taken – this is a 198.74% increase in overall new Spotify monthly listeners!
Since this ad is still running on TikTok, this number is likely to continue growing.
These campaigns have generated +335,000 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results also trickled into long-term follower metrics:
- An 11.93% increase in new Instagram followers from the start date to the end date of the campaign.
- An 8.3% increase in new Facebook followers from the start date to the end date of the campaign.
- An 8.18 increase in new Spotify followers since these campaigns were launched.
- 1,702 total new fans were converted across Spotify and Apple Music–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.
Lucie Tiger is one of the wide variety of artists that have been using Songtools to promote their music, through our partnership with Symphonic Distribution. It’s also significant to note that she has paired these Songfly campaigns with an ongoing PlaylisterClub campaign, to maximize the exposure of this track. This is a clear example of how pairing both tools can form a well-planned promotion strategy designed to deliver strong results for a quality track.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
Lucie Tiger is one of the wide variety of artists that have been using Songtools to promote their music, through our partnership with Symphonic Distribution. It’s also significant to note that she has paired these Songfly campaigns with an ongoing PlaylisterClub campaign, to maximize the exposure of this track. This is a clear example of how pairing both tools can form a well-planned promotion strategy designed to deliver strong results for a quality track.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
