Songfly Case Study: Boost Your Audience Like Kyler Simzer

5,424%
Increased daily
Spotify listeners
75%
Increased daily
Spotify followers
Meet Kyler Simzer

Kyler Simzer is a pop artist from Ottawa, Canada, known for blending catchy pop melodies with a darker, moodier edge and subtle hip-hop influences. With two recent albums showcasing his evolving sound, Kyler continues to carve out his own space in the pop landscape.

Our Approach

With one click, our technology launched a complete fanbase growth campaign on TikTok for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

Kyler Simzer's Campaign

His Songfly campaigns for the track “Infinity Energy” ran for 15 days on TikTok. 

Our Impact

  • At the start date of this campaign, he was reported to have about 29 Spotify monthly listeners. As the campaign progressed on TikTok, this number boosted upwards to 1,602 by the end date of the campaign – this is a 5,424.14% increase in overall Spotify monthly listeners throughout the timeline of this promotion! 

This campaign generated over 135,500 impressions, highlighting the success of this ad in reaching large audiences and effectively promoting the track to new listeners.

These results also trickled into long-term follower metrics:

  • 180 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming their upcoming releases. 
  • He also saw a slight 75% increase in new Spotify followers from the start date to the end date of this campaign. 

Through the Amuse x Songtools partnership, Kyler Simzer is one of many artists combining PlaylisterClub and Songfly campaigns to expand their reach and grow a genuine fanbase of real listeners. It’s also significant to highlight that Kyler has run several other campaigns for different tracks, which likely played a role in his notable growth during this period.

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!

Greater Success

Through the Amuse x Songtools partnership, Kyler Simzer is one of many artists combining PlaylisterClub and Songfly campaigns to expand their reach and grow a genuine fanbase of real listeners. It’s also significant to highlight that Kyler has run several other campaigns for different tracks, which likely played a role in his notable growth during this period.

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!