Kevin El Padrino (Havana, 1995) is an innovative artist who blends Afrobeat, Cuban timba, and African roots with modern reggaeton. His music fuses tradition and freshness, featuring lyrics that explore love, resilience, and cultural identity. With a charismatic voice and powerful stage presence, Kevin El Padrino has emerged as an authentic voice in the Afro-Latin movement through his music.
Our Approach
With one click, our technology launched a complete fanbase growth campaign across all platforms available: Instagram, Facebook, and TikTok. Using our custom created visuals, showcasing the song's cover, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.
Kevin El Padrino's Campaign
His Songfly campaigns for the track “Bimini” ran for ten days on Instagram, seven days on Facebook, and eight days on TikTok.
Our Impact
- At the start date of these campaigns, he was reported to have about 54 Spotify monthly listeners. As the campaigns progressed across platforms, this number boosted upwards to 16,363 by the end date of these campaigns – this is a 30,201.9% increase in overall Spotify monthly listeners throughout the timeline of these promotions!
This campaign generated over 443,900 impressions, highlighting the success of this ad in reaching large audiences and effectively promoting the track to new listeners.
These results also trickled into long-term follower metrics:
- 1,558 total new fans were converted across Spotify, Apple Music, Deezer, and YouTube Music–these are listeners actively engaging with the track and likely to continue streaming their upcoming releases.
- He also saw a slight 36% increase in new Spotify followers from the start date to the end date of these campaigns.
Through the Offstep x Songtools partnership, Kevin El Padrino is one of many artists combining PlaylisterClub and Songfly campaigns to expand their reach and grow a genuine fanbase of real listeners. Although his Songfly campaigns for this track were relatively short, their success across multiple social media platforms demonstrates that even brief promotions can have a significant impact when reach is maximized across channels.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
Through the Offstep x Songtools partnership, Kevin El Padrino is one of many artists combining PlaylisterClub and Songfly campaigns to expand their reach and grow a genuine fanbase of real listeners. Although his Songfly campaigns for this track were relatively short, their success across multiple social media platforms demonstrates that even brief promotions can have a significant impact when reach is maximized across channels.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
