Artists & Labels

Which Social Channels Are Most Effective to Run Ads to Promote Your Music?

Which Social Channels Are Most Effective to Run Ads to Promote Your Music?

When it comes to promoting your music, social media advertising has become one of the most effective…
Artists & Labels

The Importance of Being Mobile-Friendly for Artists

The Importance of Being Mobile-Friendly for Artists

In today’s fast-paced digital landscape, artists often find themselves spending long hours in front…
Artists & Labels

To Brag, or Be Humble? What's Your Artist Persona?

To Brag, or Be Humble? What's Your Artist Persona?

As an artist, your music speaks for itself, but how you present yourself to the world also plays a…
Artists & Labels

Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids

Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids

SongTools Partners with SonicbidsAt SongTools, our mission is clear: empower artists with the…
Artists & Labels

Why Independent Electronic Tracks Perform So Well with Digital Ads

Why Independent Electronic Tracks Perform So Well with Digital Ads

‍At SongTools, we've run thousands of automatically-provisioned digital ads and landing pages using…
Artists & Labels

Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience

Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience

As an artist, you're probably focused on growing your Instagram following. We all know how vital…
Playlisters

Which Music Genres Offer the Best Cost Per Acquisition for Growing Your Fanbase?

Which Music Genres Offer the Best Cost Per Acquisition for Growing Your Fanbase?

When it comes to promoting your music, one size does not fit all. Different genres have unique…
Artists & Labels

The engine behind Playlister.Club: How it works

The engine behind Playlister.Club: How it works

‍The magic behind how we have driven 1.5M playlist placements…We’re thrilled to announce a…
Artists & Labels

AI-Generated Music + SongTools: a Case Study

AI-Generated Music + SongTools: a Case Study

Creating, launching, and growing an artist in record time with minimal budgetsIn the rapidly…
Artists & Labels

Why Country artists should be investing in promotions outside the U.S.

Why Country artists should be investing in promotions outside the U.S.

Country artists and labels, especially in earlier stages of development, have a tendency of focusing…
Artists & Labels

How to Address Listener Churn

How to Address Listener Churn

Churn is a term often used in SaaS and technology companies to describe the rate at which customers…
Artists & Labels

How to collaborate with other artists to help you reach new fans

How to collaborate with other artists to help you reach new fans

By partnering with other artists and brands, music creators can tap into new audiences, enhance…
Artists & Labels

Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music

Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music

As an independent music artist, running digital ads to promote your new releases is a powerful…
Artists & Labels

How to Reach 100K Streams: A 14 Day-by-Day Guide

How to Reach 100K Streams: A 14 Day-by-Day Guide

Before You Start1. Upload your song to your music distributor and set the release date.2. Pitch your…
Playlisters

Should You Be Building Your Own Playlists? A Guide for Independent Artists and Labels

Should You Be Building Your Own Playlists? A Guide for Independent Artists and Labels

In today's music industry, playlisting has become a cornerstone of music promotion. While major…
Artists & Labels

Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful

Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful

Firstly we launched a first-in-market model of Daily Budgets for playlisting! Here's why it's so…
Artists & Labels

Dive into Indie Week 2024: A Must-Attend Event for Independent Artists

Dive into Indie Week 2024: A Must-Attend Event for Independent Artists

‍Mark your calendar for June 10 to June 13 because Indie Week in New York City is the place to be (…

Key Insights from Music Biz 2024: A Glimpse into the Future of Indie Music

Key Insights from Music Biz 2024: A Glimpse into the Future of Indie Music

As the dust settles from Music Biz 2024, the annual music industry conference held in the heart of…

What Music Artists can learn from UI/UX Principles

What Music Artists can learn from UI/UX Principles

When building a tech company, there is a huge emphasis on UI (User Interface) and UX (User…

SongTools CEO, Danny Garcia on Music Biz Weekly Podcast

SongTools CEO, Danny Garcia on Music Biz Weekly Podcast

This week Danny Garcia, co-founder and CEO of SongTools spoke on the Music Biz Weekly podcast about…
Artists & Labels

The Best Conferences to Attend as an Artist in 2024

The Best Conferences to Attend as an Artist in 2024

As an independent artist, attending the right music conferences is essential for staying current and…
General

The Challenges (and Opportunities) in Running Digital Ads for Music

The Challenges (and Opportunities) in Running Digital Ads for Music

Many musicians remain (rightly) skeptical about how well social media ads work for their music.…
Artists & Labels

Spring is Here: It's Time to Release Upbeat Tracks!

Spring is Here: It's Time to Release Upbeat Tracks!

As we shake off the chill of winter and step into the brighter, warmer days of spring, there's no…
Artists & Labels

An independent artist's quick guide to Spotify's new royalty changes

An independent artist's quick guide to Spotify's new royalty changes

Big news for the independent artist community. Spotify's major changes to their royalty models are…
Artists & Labels

How to Audit your Music Promo Campaign

How to Audit your Music Promo Campaign

So, you have been promoting your music through playlist pitching and social ads on TikTok, Instagram…
Artists & Labels

The best tactics to attract Superfans, starting at zero!

The best tactics to attract Superfans, starting at zero!

"Superfans" is a term you might have read about in the context of Elvis or The Beatles – a reference…
Artists & Labels

When do you (actually) need a manager?

When do you (actually) need a manager?

Conventional wisdom says you need a manager when you’re making money. Reality is a bit more nuanced.…
Artists & Labels

Is Stardom Still the Endgame for Music Artists?

Is Stardom Still the Endgame for Music Artists?

In an era where music creation tools and DIY distribution platforms have revolutionized the industry…
Artists & Labels

Promoting R&B vs. Country Music vs EDM

Promoting R&B vs. Country Music vs EDM

An Easy Guide to Digital Ads & Playlisting Across GenresFrom the soulful depths of R&B,…
Artists & Labels

A Step-by-Step Guide to Running Ads as a Musician

A Step-by-Step Guide to Running Ads as a Musician

The music industry in 2024 is a competitive place - as you may know all too well if you’ve tried to…
Playlisters

Which is the best tool for Playlist Pitching?

Which is the best tool for Playlist Pitching?

Songtools' Playlister Club vs. Playlist Push vs. SubmitHub vs. GrooverBefore Songtools was the…
Playlisters

‍The Top Playlists by Quality of Curation and How They Do It

‍The Top Playlists by Quality of Curation and How They Do It

In the digital age, curated playlists have become the lifeblood of music discovery and listening…
Artists & Labels

Which Recording Studio to Choose to Turn Your Demo into a Real Track?

Which Recording Studio to Choose to Turn Your Demo into a Real Track?

Turning a demo into a full-fledged track is a crucial step for independent musicians on the path to…
General

Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists

Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists

In an unprecedented move that's set to reshape the musical landscape on one of the world's most…
General

How to Gain Your First 10 Superfans Using Exclusive Content

How to Gain Your First 10 Superfans Using Exclusive Content

In the music industry, having a loyal fan base is crucial, especially for emerging artists. Everyone…
Artists & Labels

5 Signs That Your Music Sucks and That You Should Quit Right Now

5 Signs That Your Music Sucks and That You Should Quit Right Now

The title might have grabbed your attention, but let's set the record straight: this isn't about…
Artists & Labels

Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide

Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide

At SongTools, as your one-stop shop in digital marketing automation, we are always coming for the…
Artists & Labels

Which Comes First: The Record or the Live Show?

Which Comes First: The Record or the Live Show?

In the music industry, recording and touring are often viewed as two distinct realms, each with its…
Artists & Labels

The Top 3 Types of Playlisters Every Artist Needs to Know

The Top 3 Types of Playlisters Every Artist Needs to Know

In the ever-evolving world of music, playlist curators, often known as "playlisters," play a pivotal…
Artists & Labels

The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season

The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season

As the holiday season approaches, independent artists often grapple with the decision of whether to…
Artists & Labels

Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?

Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?

‍IntroductionSpotify's new royalty model, with its focus on fairness and equity, has the potential…
Artists & Labels

The right way to think about your song's promotion budgets

The right way to think about your song's promotion budgets

You may know (all too well..) that being a music creator in 2023 takes a lot more than just…
Artists & Labels

The Complete Guide to a Free Music Creation and Promotion Tech Stack

The Complete Guide to a Free Music Creation and Promotion Tech Stack

Today, a myriad of technological tools exist to transform your musical concepts into recorded…
General

The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend

The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend

In the uncertain environment of economic downturns, certain industries shine as beacons of…
Artists & Labels

How Music Artists Can Grow Together: From Support to Creating a Scene

How Music Artists Can Grow Together: From Support to Creating a Scene

There's something magical about musicians joining forces, supporting each other, and creating a…
Artists & Labels

Which music distributor is the best?

Which music distributor is the best?

One of the most common questions on Songtools users’ minds is “which music distributor should I be…
Artists & Labels

Top 11 Ways for Music Creators to Make Some Extra Cash

Top 11 Ways for Music Creators to Make Some Extra Cash

Thriving in the music industry is often a blend of creativity, resilience, and strategic…
General

How Much Should You Spend on Promotion as a Music Creator?

How Much Should You Spend on Promotion as a Music Creator?

Promotion – the word that fills the heart of every budding artist with a mix of excitement and dread…
Playlisters

4 Ways To Tell If Your Playlist is Healthy

4 Ways To Tell If Your Playlist is Healthy

Does your playlist have 1,000 followers? 20,000 followers? Even 100K followers!? Congratulations!…
Artists & Labels

Hidden Music Goldmine: The UK's Edge Over the US

Hidden Music Goldmine: The UK's Edge Over the US

In preparation for this blog post, our team had been researching programs, grants, and general…
General

How much money should you be making as a music creator?

How much money should you be making as a music creator?

Ah, the age-old dream of making a living solely from music; a fanciful aspiration whispered in…
General

5 Songwriting Secrets That Make Your Tracks More Promotable

5 Songwriting Secrets That Make Your Tracks More Promotable

For artists, creation and promotion are deeply intertwined. A well-written song not only resonates…
General

Unlocking TikTok for Independent Artists, the right way

Unlocking TikTok for Independent Artists, the right way

In recent years, TikTok has emerged as a social media and music juggernaut. For independent artists,…
Artists & Labels

Why Summer is the Prime Time for Independent Artists to Promote Their Music

Why Summer is the Prime Time for Independent Artists to Promote Their Music

The music industry, much like every other sector, operates in cycles influenced by many external…
Artists & Labels

Top 3 Ways to Decipher True Fans from Fleeting Listeners

Top 3 Ways to Decipher True Fans from Fleeting Listeners

As artists, the quest isn't just to be heard, but to resonate through the noise of today’s music…
General

Harness the power of cross-genre music creation & promotion

Harness the power of cross-genre music creation & promotion

Genres are great to help find your footing in the world of music, and can also be excellent tools to…
Artists & Labels

Why investing in Landing Pages is so critical for your music promo campaign

Why investing in Landing Pages is so critical for your music promo campaign

A music promo landing page is more than just a “linktree-style” webpage; it is a specialized tool…
General

How to Create Eye-Catching Ads for Your Song

How to Create Eye-Catching Ads for Your Song

In today's hyper-digital landscape, creating an engaging ad for your music has become as essential…

Is it time to (properly) monetize your music via Twitter?

Is it time to (properly) monetize your music via Twitter?

Business magnate (and ex-label head) Richard Branson once said, 'Opportunities are like sunrises. If…

Can videos help you get more playlist placements? Yes they can.

Can videos help you get more playlist placements? Yes they can.

This week Songtools just announced yet another cutting edge innovationin playlist promotions--…
General

How to get started promoting your music… before having any music

How to get started promoting your music… before having any music

‍‍The subject of this blog post might seem absurd to music creators. How can I start promoting my…

How to use data to predict your song’s potential, before release.

How to use data to predict your song’s potential, before release.

Here at SongTools, we always get asked, "How do I know which one of my songs will resonate with…
General

Are Bots Eating Your Ad Budget?

Are Bots Eating Your Ad Budget?

According to Clickcease around 95 million Instagram accounts and 270 million Facebook accounts are…
General

Unlocking New Audiences: Why Diversifying Your Traffic Is Key

Unlocking New Audiences: Why Diversifying Your Traffic Is Key

Many artists and labels ask us– should we be focusing 100% of our promotion budget towards driving…
General

Why Pre-Save Campaigns May Not Be as Effective as You Think

Why Pre-Save Campaigns May Not Be as Effective as You Think

Have you run a pre-save campaign in the past? Over 70% of artists we asked have run a pre-save…
General

How many music creators are really out there in 2023?

How many music creators are really out there in 2023?

With the advent of music creation software like Garageband, BandLab, TikTok and more, the line…
Artists & Labels

3 Quick & Easy Ways to Drive Traction Sustainably on Spotify

3 Quick & Easy Ways to Drive Traction Sustainably on Spotify

Everyone keeps trying to ‘crack’ the Spotify algorithm. There are some great articles out there,…
General

Where do blogs fit into music marketing strategies in 2023?

Where do blogs fit into music marketing strategies in 2023?

Back in the day, blogging was an entire ecosystem that artists could leverage to garner the growth…
General

Insights From An Industry Veteran

Insights From An Industry Veteran

At SongTools, we’re lucky to have a diverse and experienced team working together to reach the…
General

The Funnel Approach

The Funnel Approach

The Funnel Approach: The Best Route to Building a Fanbase as a Music Creator Today‍Being an artist/…
Artists & Labels

Music Fanconomics

Music Fanconomics

Many music creators looking to promote their music get stuck trying to figure out how they should…
Artists & Labels

How To Make Money From Music Production

How To Make Money From Music Production

Making money from music production can be a challenging task for many musicians, especially in today…
General

12 Music Platforms: Best Ways to Find New Music Online

12 Music Platforms: Best Ways to Find New Music Online

Finding music can be overwhelming due to so many streaming platforms available. There are so many…
Artists & Labels

9 Ways to Promote Your Music as a Beginner

9 Ways to Promote Your Music as a Beginner

Promoting music independently can be exhausting since it’s going to take more time compared to…
Artists & Labels

How to Start Writing a Song for Beginners

How to Start Writing a Song for Beginners

How to Start Writing a Song for BeginnersMusic is widely referred to as the universal language, if…
Artists & Labels

9 Steps on How to Become a Music Producer

9 Steps on How to Become a Music Producer

Behind the music we listen to is a music producer. They’re responsible for a lot of things that you…
Artists & Labels

How To Get Noticed In The Music Industry

How To Get Noticed In The Music Industry

With the growing popularity of working in the music industry, getting recognized appears to be…
Artists & Labels

What Is A&R In The Music Industry & What Do They Do?

What Is A&R In The Music Industry & What Do They Do?

What an A&R looks for in an artist's data and how they look for it hasn’t really changed. This…
Artists & Labels

6 Easy Ways On How To Get People To Listen To Your Music

6 Easy Ways On How To Get People To Listen To Your Music

If you’re an artist, how frustrating was it to release a song you’ve spent countless hours on and…
Playlisters

Shuffle A Playlist On Spotify With Desktop & Mobile in 3 Seconds

Shuffle A Playlist On Spotify With Desktop & Mobile in 3 Seconds

How To Shuffle A Playlist On Spotify On Desktop & Mobile‍Mix up your playlist with the Spotify…
Playlisters

3 Steps To See How Your Followers On Spotify With Desktop & Mobile

3 Steps To See How Your Followers On Spotify With Desktop & Mobile

How To See Followers On A Spotify Playlist‍Spotify is considered to be the most popular streaming…
Playlisters

2 Steps to Remove A Song From A Spotify Playlist On Desktop or Mobile

2 Steps to Remove A Song From A Spotify Playlist On Desktop or Mobile

It’s easy to remove songs from your Spotify playlist that you don’t want anymore. When removing…
Playlisters

7 Steps To Make Your Playlist Private On Spotify

7 Steps To Make Your Playlist Private On Spotify

This is a guide to making your Spotify playlist private. It'll walk you through what settings you…
General

What Is Playlister.Club & How It Helps Manage Your Playlists

What Is Playlister.Club & How It Helps Manage Your Playlists

Playlister.Cluballows you to get access to state-of-the art tools to manage your playlists, connect…
Playlisters

3 Quick Steps To See Who Liked Your Playlist on Spotify

3 Quick Steps To See Who Liked Your Playlist on Spotify

How To See Who Liked Your Playlist On Spotify?Spotify is a great music streaming service that can be…
Playlisters

6 Easy Steps on How To Duplicate A Playlist On Spotify

6 Easy Steps on How To Duplicate A Playlist On Spotify

Finding the right songs for your playlist can take hours of time and the idea of going through the…
General

8 Fun & Exciting Things To Do While Listening To Music

8 Fun & Exciting Things To Do While Listening To Music

Here Are Some Fun Things To Do While Listening To Music.‍Listening to music is a therapeutic way to…
General

All About Indie Music & The History & Styles of Indie Music

All About Indie Music & The History & Styles of Indie Music

Indie music is hard to describe, but it’s easy to know when you hear it. These artists are just as…
Artists & Labels

New: Interactive Activity Feed

New: Interactive Activity Feed

If you release music today, you know how powerful it is to have the right data guiding your…
Artists & Labels

5 KILLER tips to optimize your Song and artwork for marketing:

5 KILLER tips to optimize your Song and artwork for marketing:

We all knowthat having an amazing, well-produced track is the lowest common denominator to have a…
Artists & Labels

Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists

Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists

As artists, we are currently experiencing a revolution in tech. We have access to advanced tools and…
Artists & Labels

Reverbnation

Reverbnation

Reverbnationis a social networking site for musicians. It allows artists to share their music with…
Artists & Labels

Soundcloud Analytics

Soundcloud Analytics

Soundcloud is a popular platform for music creators to share their tracks and interact with their…
Artists & Labels

Youtube Analytics

Youtube Analytics

YouTube Analyticsis provided to you directly from Youtube, and provides insights on your YouTube…
Artists & Labels

Spotify For Artists

Spotify For Artists

Spotify for Artistsis the official analytics platform for Spotify, that helps artists connect with…
General

Say hello to the new & improved Discover page

Say hello to the new & improved Discover page

The Discover page started with a simple idea: instead of an inbox where artists can send songs…
Artists & Labels

Expanded Genres

Expanded Genres

Good news: We’ve doubled the number of genres available to tag your music! By popular demand…
Playlisters

Getting Started as a Playlister

Getting Started as a Playlister

Check out the video below to learn more about getting started with the most advanced playlisting…