Songtools Blog

Artists & Labels

How To Grow Your Music Video on YouTube With Songfly

Dropping a new music video is a major moment for any artist. It’s your chance to give new listeners…

Playlister Club Team

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General

🎁 Songtools Power-Up Giveaway: Full Details

We’re helping 10 artists supercharge one of their tracks with a huge opportunity for free promo, and…

Playlister Club Team

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Artists & Labels

Trigger Cities: The Hidden Key to Going Global

As an artist working to grow your fanbase, breaking out beyond your hometown or immediate circle can…

Playlister Club Team

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Artists & Labels

What To Do After Your Campaign Ends: 3 Strategies to Keep Your Momentum Going

‍So your PlaylisterClub or Songfly campaign just wrapped and now you’re wondering, what’s next?Maybe…

Playlister Club Team

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Artists & Labels

How Promotion Leads to Collecting: Learn How To Collect Every Cent For Your Music

Every indie artist knows that what happens after you release your music is what really determines…

Playlister Club Team

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Artists & Labels

Get Heard: Distribute Your Music Like a Pro

You’ve put in the work, recorded your track, and now it’s time to get it out into the world.…

Playlister Club Team

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Introducing the New Artist Growth Tab: Your New Hub for Tracking Campaign Success

In today’s music landscape, it’s tough being an independent artist. You’re putting everything into…

Playlister Club Team

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Artists & Labels

Dear Indie Artists, Don’t forget to register your Music!!

Releasing music as an independent artist is an exciting journey, but before you share your work with…

Playlister Club Team

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General

5 Tips to Making Music Ad Creatives that Convert

One of the most effective ways to reach new audiences and grow your fanbase is through our powerful…

Playlister Club Team

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Artists & Labels

How to Promote an Album on SongTools: A Strategic Guide

Promoting an album in today’s music landscape requires strategic planning and efficient budget…

Playlister Club Team

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Playlisters

3 Things You Should Know About Cover Art for Playlisting Success

In order to distribute music to digital stores, streaming services, and playlist curators, you need…

Playlister Club Team

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General

How to Use Instagram Ads to Grow Your Music: A Data-Backed Strategy

As an independent artist, using Instagram ads to promote your music can be a game-changer—when done…

Playlister Club Team

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Artists & Labels

TikTok Ban: What Independent Artists Need to Know and How to Future-Proof Your Career

If you're an independent artist, you've probably felt the tremors of uncertainty caused by the…

Playlister Club Team

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General

How to: Launching Your Campaigns on Mobile

Running PlaylisterClub and Songfly campaigns on-the-go has never been easier. With the mobile…

Playlister Club Team

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General

The Ultimate Music Industry Conferences & Events Guide 2025: Global Networking Opportunities for Industry Professionals

Are you looking to expand your music industry network, discover new business opportunities, and stay…

Playlister Club Team

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General

Growth, Promotion, and Monetization: Music Artists vs. E-Commerce DTC Brands

In today’s digital-first world, music artists and direct-to-consumer (DTC) e-commerce brands share…

Playlister Club Team

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General

How to: Launching Your Songfly Campaign

Running a Songfly campaign on Songtools is one of the easiest ways to connect with new audiences who…

Playlister Club Team

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Playlisters

How to: Launching Your PlaylisterClub Campaign

Setting up a PlaylisterClub campaign on Songtools is a simple and effective way to increase your…

Playlister Club Team

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General

How to get started with Songtools’ Free Services

SongTools stands out as a comprehensive, all-in-one toolkit for music promotion, thanks in part to…

Playlister Club Team

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Playlisters

Why Owning Your Own Playlists is Crucial for Independent Artists and Labels

In the age of streaming, playlists are one of the most powerful tools an artist or label can use to…

Playlister Club Team

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Playlisters

A Guide For Playlisters: What We Look For & What To Avoid

Creating one of the largest communities of independent playlisters has taught us a lot about what…

Playlister Club Team

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The Importance of Save Rates: Tracking Listener Engagement on Spotify

When promoting your music on SongTools–in particular for Songfly campaigns where the objective is to…

Playlister Club Team

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Artists & Labels

When It Comes to Digital Ads, the More You Spend, the Cheaper It Gets

As an independent artist, making every dollar count is essential, especially when it comes to…

Playlister Club Team

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Playlisters

How Independent Artists Can Maximize Instagram’s New Spotify Playlist Feature to Drive Listenership

Instagram has just rolled out an exciting new feature allowing users to directly add songs from…

Playlister Club Team

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Playlisters

Maximize Your Impact: Pro-Tip– Promote Past Tracks Before Releasing New Music

Maximize Your Impact: Pro-Tip– Promote Past Tracks Before Releasing New Music Before diving…

Playlister Club Team

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General

The Significance of ADE for the Electronic Dance Music Industry

‍SongTools' Exclusive VIP Event with CyrilThe Amsterdam Dance Event (ADE) is not just a festival—it’…

Playlister Club Team

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Artists & Labels

How to Optimize Your Next Campaign with SongTools

Looking to get the most out of your next release? Whether you're running a Songfly campaign,…

Playlister Club Team

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Artists & Labels

Email Marketing 101 for Musicians: Building and Engaging Your Fanbase

As an independent artist, building a dedicated fanbase is one of the most important steps in your…

Playlister Club Team

min read

Artists & Labels

Which Social Channels Are Most Effective to Run Ads to Promote Your Music?

When it comes to promoting your music, social media advertising has become one of the most effective…

Playlister Club Team

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Artists & Labels

The Importance of Being Mobile-Friendly for Artists

In today’s fast-paced digital landscape, artists often find themselves spending long hours in front…

Playlister Club Team

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Artists & Labels

To Brag, or Be Humble? What's Your Artist Persona?

As an artist, your music speaks for itself, but how you present yourself to the world also plays a…

Playlister Club Team

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Artists & Labels

Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids

SongTools Partners with SonicbidsAt SongTools, our mission is clear: empower artists with the…

Playlister Club Team

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Artists & Labels

Why Independent Electronic Tracks Perform So Well with Digital Ads

‍At SongTools, we've run thousands of automatically-provisioned digital ads and landing pages using…

Playlister Club Team

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Artists & Labels

Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience

As an artist, you're probably focused on growing your Instagram following. We all know how vital…

Playlister Club Team

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Playlisters

Which Music Genres Offer the Best Cost Per Acquisition for Growing Your Fanbase?

When it comes to promoting your music, one size does not fit all. Different genres have unique…

Playlister Club Team

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Artists & Labels

The engine behind Playlister.Club: How it works

‍The magic behind how we have driven 1.5M playlist placements…We’re thrilled to announce a…

Playlister Club Team

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Artists & Labels

AI-Generated Music + SongTools: a Case Study

Creating, launching, and growing an artist in record time with minimal budgetsIn the rapidly…

Playlister Club Team

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Artists & Labels

Why Country artists should be investing in promotions outside the U.S.

Country artists and labels, especially in earlier stages of development, have a tendency of focusing…

Playlister Club Team

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Artists & Labels

How to Address Listener Churn

Churn is a term often used in SaaS and technology companies to describe the rate at which customers…

Playlister Club Team

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Artists & Labels

How to collaborate with other artists to help you reach new fans

By partnering with other artists and brands, music creators can tap into new audiences, enhance…

Playlister Club Team

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Artists & Labels

Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music

As an independent music artist, running digital ads to promote your new releases is a powerful…

Playlister Club Team

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Artists & Labels

How to Reach 100K Streams: A 14 Day-by-Day Guide

Before You Start1. Upload your song to your music distributor and set the release date.2. Pitch your…

Playlister Club Team

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Playlisters

Should You Be Building Your Own Playlists? A Guide for Independent Artists and Labels

In today's music industry, playlisting has become a cornerstone of music promotion. While major…

Playlister Club Team

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Artists & Labels

Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful

Firstly we launched a first-in-market model of Daily Budgets for playlisting! Here's why it's so…

Playlister Club Team

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Artists & Labels

Dive into Indie Week 2024: A Must-Attend Event for Independent Artists

‍Mark your calendar for June 10 to June 13 because Indie Week in New York City is the place to be (…

Playlister Club Team

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Key Insights from Music Biz 2024: A Glimpse into the Future of Indie Music

As the dust settles from Music Biz 2024, the annual music industry conference held in the heart of…

Playlister Club Team

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What Music Artists can learn from UI/UX Principles

When building a tech company, there is a huge emphasis on UI (User Interface) and UX (User…

Playlister Club Team

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SongTools CEO, Danny Garcia on Music Biz Weekly Podcast

This week Danny Garcia, co-founder and CEO of SongTools spoke on the Music Biz Weekly podcast about…

Playlister Club Team

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Artists & Labels

The Best Conferences to Attend as an Artist in 2024

As an independent artist, attending the right music conferences is essential for staying current and…

Playlister Club Team

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General

The Challenges (and Opportunities) in Running Digital Ads for Music

Many musicians remain (rightly) skeptical about how well social media ads work for their music.…

Playlister Club Team

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Artists & Labels

Spring is Here: It's Time to Release Upbeat Tracks!

As we shake off the chill of winter and step into the brighter, warmer days of spring, there's no…

Playlister Club Team

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Artists & Labels

An independent artist's quick guide to Spotify's new royalty changes

Big news for the independent artist community. Spotify's major changes to their royalty models are…

Playlister Club Team

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Artists & Labels

How to Audit your Music Promo Campaign

So, you have been promoting your music through playlist pitching and social ads on TikTok, Instagram…

Playlister Club Team

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Artists & Labels

The best tactics to attract Superfans, starting at zero!

"Superfans" is a term you might have read about in the context of Elvis or The Beatles – a reference…

Playlister Club Team

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Artists & Labels

When do you (actually) need a manager?

Conventional wisdom says you need a manager when you’re making money. Reality is a bit more nuanced.…

Playlister Club Team

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Artists & Labels

Is Stardom Still the Endgame for Music Artists?

In an era where music creation tools and DIY distribution platforms have revolutionized the industry…

Playlister Club Team

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Artists & Labels

Promoting R&B vs. Country Music vs EDM

An Easy Guide to Digital Ads & Playlisting Across GenresFrom the soulful depths of R&B,…

Playlister Club Team

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Artists & Labels

A Step-by-Step Guide to Running Ads as a Musician

The music industry in 2024 is a competitive place - as you may know all too well if you’ve tried to…

Playlister Club Team

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Playlisters

Which is the best tool for Playlist Pitching?

Songtools' Playlister Club vs. Playlist Push vs. SubmitHub vs. GrooverBefore Songtools was the…

Playlister Club Team

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Playlisters

‍The Top Playlists by Quality of Curation and How They Do It

In the digital age, curated playlists have become the lifeblood of music discovery and listening…

Playlister Club Team

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Artists & Labels

Which Recording Studio to Choose to Turn Your Demo into a Real Track?

Turning a demo into a full-fledged track is a crucial step for independent musicians on the path to…

Playlister Club Team

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General

Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists

In an unprecedented move that's set to reshape the musical landscape on one of the world's most…

Playlister Club Team

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General

How to Gain Your First 10 Superfans Using Exclusive Content

In the music industry, having a loyal fan base is crucial, especially for emerging artists. Everyone…

Playlister Club Team

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Artists & Labels

5 Signs That Your Music Sucks and That You Should Quit Right Now

The title might have grabbed your attention, but let's set the record straight: this isn't about…

Playlister Club Team

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Artists & Labels

Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide

At SongTools, as your one-stop shop in digital marketing automation, we are always coming for the…

Playlister Club Team

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Artists & Labels

Which Comes First: The Record or the Live Show?

In the music industry, recording and touring are often viewed as two distinct realms, each with its…

Playlister Club Team

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Artists & Labels

The Top 3 Types of Playlisters Every Artist Needs to Know

In the ever-evolving world of music, playlist curators, often known as "playlisters," play a pivotal…

Playlister Club Team

min read

Artists & Labels

The Late 2023 / Early 2024 Music AI Guide for Independent Artists: How You Can Use AI to Transform Your Music Career in 2024

The integration of Artificial Intelligence (AI) in the music industry is revolutionizing how music…

Playlister Club Team

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Artists & Labels

The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season

As the holiday season approaches, independent artists often grapple with the decision of whether to…

Playlister Club Team

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Artists & Labels

Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?

‍IntroductionSpotify's new royalty model, with its focus on fairness and equity, has the potential…

Playlister Club Team

min read

Artists & Labels

The right way to think about your song's promotion budgets

You may know (all too well..) that being a music creator in 2023 takes a lot more than just…

Playlister Club Team

min read

Artists & Labels

The Complete Guide to a Free Music Creation and Promotion Tech Stack

Today, a myriad of technological tools exist to transform your musical concepts into recorded…

Playlister Club Team

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General

The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend

In the uncertain environment of economic downturns, certain industries shine as beacons of…

Playlister Club Team

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Artists & Labels

How Music Artists Can Grow Together: From Support to Creating a Scene

There's something magical about musicians joining forces, supporting each other, and creating a…

Playlister Club Team

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Artists & Labels

Which music distributor is the best?

One of the most common questions on Songtools users’ minds is “which music distributor should I be…

Playlister Club Team

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Artists & Labels

Top 11 Ways for Music Creators to Make Some Extra Cash

Thriving in the music industry is often a blend of creativity, resilience, and strategic…

Playlister Club Team

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General

How Much Should You Spend on Promotion as a Music Creator?

Promotion – the word that fills the heart of every budding artist with a mix of excitement and dread…

Playlister Club Team

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Playlisters

4 Ways To Tell If Your Playlist is Healthy

Does your playlist have 1,000 followers? 20,000 followers? Even 100K followers!? Congratulations!…

Playlister Club Team

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Artists & Labels

Hidden Music Goldmine: The UK's Edge Over the US

In preparation for this blog post, our team had been researching programs, grants, and general…

Playlister Club Team

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General

How much money should you be making as a music creator?

Ah, the age-old dream of making a living solely from music; a fanciful aspiration whispered in…

Playlister Club Team

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General

5 Songwriting Secrets That Make Your Tracks More Promotable

For artists, creation and promotion are deeply intertwined. A well-written song not only resonates…

Playlister Club Team

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General

Unlocking TikTok for Independent Artists, the right way

In recent years, TikTok has emerged as a social media and music juggernaut. For independent artists,…

Playlister Club Team

min read

Artists & Labels

Why Summer is the Prime Time for Independent Artists to Promote Their Music

The music industry, much like every other sector, operates in cycles influenced by many external…

Playlister Club Team

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Artists & Labels

Top 3 Ways to Decipher True Fans from Fleeting Listeners

As artists, the quest isn't just to be heard, but to resonate through the noise of today’s music…

Playlister Club Team

min read

General

Harness the power of cross-genre music creation & promotion

Genres are great to help find your footing in the world of music, and can also be excellent tools to…

Playlister Club Team

min read

Artists & Labels

Why investing in Landing Pages is so critical for your music promo campaign

A music promo landing page is more than just a “linktree-style” webpage; it is a specialized tool…

Playlister Club Team

min read

General

How to Create Eye-Catching Ads for Your Song

In today's hyper-digital landscape, creating an engaging ad for your music has become as essential…

Playlister Club Team

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Is it time to (properly) monetize your music via Twitter?

Business magnate (and ex-label head) Richard Branson once said, 'Opportunities are like sunrises. If…

Playlister Club Team

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Can videos help you get more playlist placements? Yes they can.

This week Songtools just announced yet another cutting edge innovationin playlist promotions--…

Playlister Club Team

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General

How to get started promoting your music… before having any music

‍‍The subject of this blog post might seem absurd to music creators. How can I start promoting my…

Playlister Club Team

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How to use data to predict your song’s potential, before release.

Here at SongTools, we always get asked, "How do I know which one of my songs will resonate with…

Playlister Club Team

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Artists & Labels

To push or pivot? Assessing whether you should continue to promote or switch to a new release.

It’s no secret that streaming has changed the cadence at which artists release music. Even …

Playlister Club Team

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General

Are Bots Eating Your Ad Budget?

According to Clickcease around 95 million Instagram accounts and 270 million Facebook accounts are…

Playlister Club Team

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General

Unlocking New Audiences: Why Diversifying Your Traffic Is Key

Many artists and labels ask us– should we be focusing 100% of our promotion budget towards driving…

Playlister Club Team

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General

Why Pre-Save Campaigns May Not Be as Effective as You Think

Have you run a pre-save campaign in the past? Over 70% of artists we asked have run a pre-save…

Playlister Club Team

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General

How many music creators are really out there in 2023?

With the advent of music creation software like Garageband, BandLab, TikTok and more, the line…

Playlister Club Team

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Artists & Labels

3 Quick & Easy Ways to Drive Traction Sustainably on Spotify

Everyone keeps trying to ‘crack’ the Spotify algorithm. There are some great articles out there,…

Playlister Club Team

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General

Where do blogs fit into music marketing strategies in 2023?

Back in the day, blogging was an entire ecosystem that artists could leverage to garner the growth…

Playlister Club Team

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General

Insights From An Industry Veteran

At SongTools, we’re lucky to have a diverse and experienced team working together to reach the…

Playlister Club Team

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General

The Funnel Approach

The Funnel Approach: The Best Route to Building a Fanbase as a Music Creator Today‍Being an artist/…

Playlister Club Team

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Artists & Labels

Music Fanconomics

Many music creators looking to promote their music get stuck trying to figure out how they should…

Playlister Club Team

min read

Artists & Labels

How To Make Money From Music Production

Making money from music production can be a challenging task for many musicians, especially in today…

Playlister Club Team

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General

12 Music Platforms: Best Ways to Find New Music Online

Finding music can be overwhelming due to so many streaming platforms available. There are so many…

Playlister Club Team

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Artists & Labels

9 Ways to Promote Your Music as a Beginner

Promoting music independently can be exhausting since it’s going to take more time compared to…

Playlister Club Team

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Artists & Labels

How to Start Writing a Song for Beginners

How to Start Writing a Song for BeginnersMusic is widely referred to as the universal language, if…

Playlister Club Team

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Artists & Labels

9 Steps on How to Become a Music Producer

Behind the music we listen to is a music producer. They’re responsible for a lot of things that you…

Playlister Club Team

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Artists & Labels

How To Get Noticed In The Music Industry

With the growing popularity of working in the music industry, getting recognized appears to be…

Playlister Club Team

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Artists & Labels

What Is A&R In The Music Industry & What Do They Do?

What an A&R looks for in an artist's data and how they look for it hasn’t really changed. This…

Playlister Club Team

min read

Artists & Labels

6 Easy Ways On How To Get People To Listen To Your Music

If you’re an artist, how frustrating was it to release a song you’ve spent countless hours on and…

Playlister Club Team

min read

Playlisters

Shuffle A Playlist On Spotify With Desktop & Mobile in 3 Seconds

How To Shuffle A Playlist On Spotify On Desktop & Mobile‍Mix up your playlist with the Spotify…

Playlister Club Team

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Playlisters

3 Steps To See How Your Followers On Spotify With Desktop & Mobile

How To See Followers On A Spotify Playlist‍Spotify is considered to be the most popular streaming…

Playlister Club Team

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Playlisters

2 Steps to Remove A Song From A Spotify Playlist On Desktop or Mobile

It’s easy to remove songs from your Spotify playlist that you don’t want anymore. When removing…

Playlister Club Team

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Playlisters

7 Steps To Make Your Playlist Private On Spotify

This is a guide to making your Spotify playlist private. It'll walk you through what settings you…

Playlister Club Team

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General

What Is Playlister.Club & How It Helps Manage Your Playlists

Playlister.Cluballows you to get access to state-of-the art tools to manage your playlists, connect…

Playlister Club Team

min read

Playlisters

3 Quick Steps To See Who Liked Your Playlist on Spotify

How To See Who Liked Your Playlist On Spotify?Spotify is a great music streaming service that can be…

Playlister Club Team

min read

Playlisters

6 Easy Steps on How To Duplicate A Playlist On Spotify

Finding the right songs for your playlist can take hours of time and the idea of going through the…

Playlister Club Team

min read

General

8 Fun & Exciting Things To Do While Listening To Music

Here Are Some Fun Things To Do While Listening To Music.‍Listening to music is a therapeutic way to…

Playlister Club Team

min read

General

All About Indie Music & The History & Styles of Indie Music

Indie music is hard to describe, but it’s easy to know when you hear it. These artists are just as…

Playlister Club Team

min read

Artists & Labels

New: Interactive Activity Feed

If you release music today, you know how powerful it is to have the right data guiding your…

Playlister Club Team

min read

Artists & Labels

5 KILLER tips to optimize your Song and artwork for marketing:

We all knowthat having an amazing, well-produced track is the lowest common denominator to have a…

Playlister Club Team

min read

Artists & Labels

Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists

As artists, we are currently experiencing a revolution in tech. We have access to advanced tools and…

Playlister Club Team

min read

Artists & Labels

Reverbnation

Reverbnationis a social networking site for musicians. It allows artists to share their music with…

Playlister Club Team

min read

Artists & Labels

Soundcloud Analytics

Soundcloud is a popular platform for music creators to share their tracks and interact with their…

Playlister Club Team

min read

Artists & Labels

Youtube Analytics

YouTube Analyticsis provided to you directly from Youtube, and provides insights on your YouTube…

Playlister Club Team

min read

Artists & Labels

Spotify For Artists

Spotify for Artistsis the official analytics platform for Spotify, that helps artists connect with…

Playlister Club Team

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General

Say hello to the new & improved Discover page

The Discover page started with a simple idea: instead of an inbox where artists can send songs…

Playlister Club Team

min read

Artists & Labels

Expanded Genres

Good news: We’ve doubled the number of genres available to tag your music! By popular demand…

Playlister Club Team

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Playlisters

Getting Started as a Playlister

Check out the video below to learn more about getting started with the most advanced playlisting…

Playlister Club Team

min read

Playlisters

Our Community Pledge To Real Curation

Our playlister community is powerful. Yet, just like that classic Spiderman quote says: “ with great…

Playlister Club Team

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Artists & Labels

Revamped Community Tab

We’re excited to announce our revamped Community Tab! The Community Tab on Playlister Club has been…

Playlister Club Team

min read

Artists & Labels

Introducing Banners: A deeper way to engage with the playlister community

As our Discover page gets more populated with amazing music on a daily basis, our team is tasked…

Playlister Club Team

min read

Playlisters

Personalized Song Recommendations Now Delivered via Email!

Our main engine for music discovery, our Discover page, has been growing steadily over the past year…

Playlister Club Team

min read

Playlisters

What is Trading and how can it help you?

Playlist trading, song swapping, playlist exchanges — you may have heard about this common practice…

Playlister Club Team

min read

Artists & Labels

Introducing the Playlistability Index

When 40,000 new tracks get added to Spotify every day, ensuring your release gets the right kind of…

Playlister Club Team

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Artists & Labels

Analytics Dashboard

How to best use the Artist & Label Dashboard to your advantageAs you can see from the video…

Playlister Club Team

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General

Playlist Pulse

Playlist Pulse was created to highlight what songs are trending in the independent playlist space.…

Playlister Club Team

min read

Artists & Labels

Where you should promote your music Geo Attractiveness | Geo Attractiveness

Potential fans are all around the world, learn where you have the best chance for success.With your…

Playlister Club Team

min read

Playlisters

Track Discovery

The Playlister Club Discover page is innovating the way playlisters are finding new music. ‍Music…

Playlister Club Team

min read

Artists & Labels

Performance Metrics

The performance metrics on your dashboard are one of the most important benefits you unlock with…

Playlister Club Team

min read

General

Exclusive playlister data is now available!

We’re very excited to share some groundbreaking new features that we quietly rolled out in the past…

Playlister Club Team

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General

A letter from our CEO

Dear Playlisters, Artists, Labels, Managers, and more; When we launched Playlister.Club a year ago,…

Playlister Club Team

min read

Help