Meet Shiloh Lovelle
Based in Austin, Texas, singer-songwriter Shiloh Lovelle approaches music as medicine, using her craft to make sense of life and explore the depths of the soul. After stepping away from the art form, she was drawn back to songwriting as a way to process the deep grief of watching her eldest daughter navigate the challenges of autism. By channeling that emotional journey into her work, she transforms her personal struggles into something beautiful, creating songs intended to connect with, heal, and move listeners.
Our Impact
Shiloh Lovelle has leveraged Songtools across multiple releases, but this case study focuses on her PlaylisterClub strategy for the track "Colosseum." After initially running a 60-day Playlisting Pass starting in late March, she recently followed up its completion by launching a standard 7-day campaign to sustain her momentum.
Although the campaign is still active on the platform, this track has received 87 total playlist placements, 7 curator reviews, and exposure to +2.2 million playlist followers so far.
Since launching the campaign, she has seen a notable increase in her Spotify monthly listeners. On the first day of her Playlisting Pass, she had about 14,941 listeners. As of this report, that number has grown to 16,182—an 8% increase. With her recent decision to re-launch the campaign, these numbers are expected to keep climbing while the promotion remains active.
Greater Success
A standout moment during this promotion was a significant surge in Shiloh Lovelle's audience. While her baseline listeners increased overall, she experienced an impressive peak of 18,668 listeners during the active campaign (potentially driven by landing a high-value playlist placement).
Beyond monthly listeners, her other key metrics have also experienced significant growth. From the launch date to this current report, her Spotify followers surged by 102%, demonstrating how the promotion successfully drove broader audience engagement.