Mauricio Mesa Songtools Success Story
listeners
followers
Meet Mauricio Mesa
Chicago-born with deep Colombian roots, Mauricio Mesa (better known as DJ Mauricio) has been a leading force in the city's nightlife and music scene for over two decades. Bridging Hispanic and general markets with his versatile sound, he has headlined premier Chicago venues, while also performing at legendary clubs around the world.
Our Approach
With one click, our technology ran a complete fanbase growth campaign on Instagram for one of his tracks. Using team-selected visual content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.
Mauricio Mesa's Campaign
His Songfly campaign for the track "Me Voy Pa' Cali - Radio mix" ran for two weeks on Instagram.
Our Impact
At the start date of this campaign, he was reported to have about 1,377 monthly listeners on Spotify. By the end date, this number boosted upwards to around 5,738 listeners. This is a 317% increase in brand new Spotify listeners throughout this 14-day campaign!
This campaign generated over 10,700 impressions and 480 clicks, highlighting the success of this ad in reaching large audiences and effectively promoting the track to new listeners.
They also experienced growth across some other metrics:
- 389 total new fans were converted across Spotify, Apple Music, YouTube Music, and Deezer–these are listeners actively engaging with the track on these platforms and likely to continue streaming their upcoming releases.
- A 4% increase in new Spotify followers from the start date to the end date.
This case study demonstrates the power of pairing the right creative with a resonant track during a focused two-week Instagram campaign. By utilizing auto-renew for just one additional cycle, Mauricio Mesa capitalized on the initial traction, accelerating the track's momentum and driving a measurable spike in growth. Ultimately, this highlights a clear strategy: once a track proves its authentic connection with listeners, sustaining that promotion is key to maximizing its reach.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
