Jah Gordy Songtools Success Story
listeners
followers
Meet Jah Gordy
Jah Gordy is a rising talent who proudly weaves his Haitian heritage into his evolving artistry. Backed by Y1 Entertainment, he has successfully cultivated a highly engaged digital community, boasting a dedicated audience of over 110,000 followers on Instagram. Driven by a strong work ethic and a commitment to his listeners, Gordy consistently drops fresh singles, keeping his growing fanbase fed while firmly establishing his momentum in the modern music landscape.
Our Approach
With one click, our technology ran a complete fanbase growth campaign across Instagram, Facebook and TikTok for one of their tracks. Using high-converting content hand-picked by our team, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
Jah Gordy's Campaign
Their Songfly campaigns for the track "Right Where You Are" ran for 12 weeks on both Instagram and Facebook, and one week on TikTok. Because the TikTok campaign ran on a different timeline, this case study mostly focuses on the growth and results generated throughout his 12-week Instagram and Facebook campaigns.
Our Impact
At the start date of his campaigns, Jah Gordy was reported to have about 19,290 Spotify monthly listeners. As the months progressed, this number shot upwards to around 47,062 – this is a 144% increase in overall new Spotify listeners throughout the timelines of his Instagram and Facebook campaigns.
Overall, these three campaigns generated +161,000 impressions and +10,700 clicks – highlighting how immensely successful these ads were in reaching large audiences and effectively promoting the track to new listeners.
- 8,655 total new fans were converted on Spotify–which are listeners actively engaging with the track on this platform and likely to continue engaging with his other releases.
- Jah also saw a 126% increase in overall new Spotify followers throughout his Instagram and Facebook campaigns.
- Although his TikTok campaign ran at an earlier time, he still saw a 335% increase in Spotify monthly listeners during the week-long timeline of this promotion.
Jah Gordy is a prime example of the power behind long-term Songfly campaigns. By keeping his promotions live on social media for months, he gives new listeners maximum time to discover his music, click his ads, and stream his tracks across major DSPs. Gordy's notable growth is a direct result of this sustained exposure, proving that when a great song is given the runway it needs to resonate, real audience growth will follow.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
