Drea Dominique Case Study
Meet Drea Dominique
Born in Long Island and raised in San Diego, Drea Dominique brings a unique bicoastal flavor to her music, effortlessly blending smooth R&B vocals with a fresh hip-hop and pop twist. Now based in Los Angeles, the multifaceted artist—who also boasts a background in modeling, appearances in high-profile music videos, and her own signature cosmetics brand—is making serious waves in the industry. With standout singles like "Catch My Wave" and the sensuous ballad "Waiting," Drea is steadily building anticipation for her upcoming releases.
Our Impact
In this case study, we're highlighting a playlisting campaign for her track "Stutter - Remix," which was launched in October 2025, and successfully completed at the end of January 2026. This campaign generated an impressive 137 total playlist placements, 33 curator reviews, and massive exposure to +4.7 million playlist followers.
At the start date of this campaign, Drea was reported to have 4,768 Spotify monthly listeners. As the campaign progressed, her audience grew significantly, reaching an impressive 18,130 monthly listeners by the end date. This notable 280% increase in monthly listeners reflects the sustained growth and momentum generated over the duration of the promotion.
Greater Success
It's also worth noting how these results have impacted other important metrics, such as her Spotify follower count. From the start date to the end date of this campaign, her number of overall Spotify followers increased by 17%, growing from 1,545 to 1,801 followers.
Spanning from late last year and bleeding into early 2026, this extended timeline highlights exactly how well a long-term playlisting campaign can perform. This sustained promotional approach gave "Stutter - Remix" sufficient time to capture the attention of hundreds of playlisters, build momentum, and translate placements into genuine listener retention. It is also important to mention that Drea promoted other releases on Songtools alongside this one. By running long-term campaigns while simultaneously supporting other tracks, she created a compounding effect, underscoring the value of a consistent, multi-track promotional strategy.
