Pavy Case Study
Meet Pavy
Born Jonathan McCoy and raised on Chicago's south side, rapper Pavy first picked up a pen at age 14. Driven by an overwhelming passion for music and a relentless dedication to his craft as a lyricist, Pavy brings an authentic, razor-sharp MC style to every track. Over the course of his career, he has built a strong reputation alongside an impressive list of collaborators—including Lil Durk, BJ The Chicago Kid, Vic Spencer, Brian Fresco, and Key!—continually cementing his status as a formidable voice.
Our Impact
This case study will be focusing specifically on his continuously running Playlisting Campaign for the track "This Summer (South Of France)." First launched in early September 2026, the campaign is still actively running through late October. Because auto-renew is turned ON, it continues to expose the track to new playlisters without interruption. So far, after more than a month of promotion, this track has gathered 66 total playlist placements, 14 curator reviews, and exposure to +1.7 million playlist followers.
At the launch date, Pavy was reported to have around 12,693 Spotify monthly listeners. As it has progressed, this number is currently at 24,976 at the date of this report – this is a 97% overall increase in total monthly listeners!
Greater Success
Pavy has seen steady growth across key metrics during this promotional window, including a 3% increase in overall Spotify followers. Alongside the momentum for "This Summer (South Of France)," he also maintained an active campaign for his track "Settle Down." This serves as a great example of how running multiple promotions at once compounds listener engagement, keeps more of your catalog active, and accelerates overall artist growth.
