Damien Musto Case Study
Meet Damien Musto
New Jersey-based guitarist and singer-songwriter Damien Musto has built a dynamic career deeply rooted in the indie rock scene. Formerly a guitarist for respected bands like small a.m. and Hey Tiger, Musto earned a reputation for his strong stage presence, highlighted by opening for Bon Jovi at MetLife Stadium and touring North America with OURS. Transitioning into a solo career, he released the project Cracks In The Pavement, co-produced by Jimmy Gnecco and Wayne Dorell, which blends his familiar rock roots with fresh sonic exploration. In addition to his solo work, Musto continues to expand his musical footprint by collaborating with other artists.
Our Impact
Damien ran a month-long playlisting sprint for this track "Cry For Help" from August to September 2026. In this report, we break down the growth he experienced over these weeks, tracking performance from launch day to campaign wrap. In total, this campaign generated 55 playlist placements, 8 curator reviews, and exposure to +631,000 playlist followers.
At the start date, Damien was reported to have about 996 Spotify monthly listeners. As the campaign progressed, this audience boosted up to 1,854 listeners – marking an 86% overall increase in brand-new monthly listeners!
Greater Success
Another helpful way to measure the impact of a playlisting campaign is by checking the artist's "Discovered On" section on Spotify. If any of the placements show up here, especially near the top, that's a strong sign that those playlists are driving a meaningful portion of the artist's overall streams.
Looking specifically at this campaign for "Cry for Help," it's a fantastic sign that 28 playlists from Songtools appear within Damien's "Discovered On" section.
This campaign is a perfect example of how playlisting can take an artist's solo debut to new heights. This month-long sprint not only expanded Damien's footprint across the platform, but proved that placing a great track in front of the right curators is one of the most effective ways to turn casual discovery into lasting fandom.
