MANENA Case Study
Meet MANENA
MANENA is the compelling new musical project led by Manena Duel, seamlessly blending the worlds of pop-rock, folk, and blues into a warm, vibrant sound that immediately draws the listener in. Treating their songwriting as a safe emotional refuge, the band crafts music designed to deeply resonate with and embrace its audience. Hailing from Mallorca, Spain, MANENA is now stepping onto the global stage to share their island-born artistry with the release of their debut album.
Our Impact
MANENA adopted a strategic timeline for their playlisting promotion for the track "Luz." After initially launching a 14-day Playlisting Pass in April 2026, they pivoted in May to a standard campaign for "Luz," which they continuously renewed until it expired at the end of August. This case study examines the growth they experienced throughout this entire timeline, beginning with their initial playlist promotion for this track.
Over these several months, this campaign collected 80 playlist placements, 12 curator reviews, and exposure to +1.4 million playlist followers.
At the start date of this playlisting promotion, MANENA was reported to have about 282 Spotify monthly listeners. As this promotion progressed, and they kept it renewing, this number boosted upwards to 1,841 listeners by the end date – this is a 553% increase in overall new monthly listeners throughout these months!
Greater Success
It's also worth noting that this number of Spotify monthly listeners even peaked at 2,332 at one point! MANENA's Spotify followers also grew from 58 to 78 (a 34% increase), throughout this entire playlisting timeline.
By using the initial, non-renewing Playlisting Pass to test the waters, MANENA was able to verify just how strongly "Luz" resonated with both playlisters and listeners. Once this early momentum was proven, they confidently switched to a standard, renewing campaign and trusted the process—allowing them to simply sit back and watch their growth multiply, perfectly demonstrating how effective this sustained strategy can be when a track truly speaks to an audience.
