Songfly Success: Briz Urbano
Meet Briz Urbano
Born in Panama, Brian Castillo—known artistically as Briz Urbano—draws from his country's rich cultural diversity to create deeply relatable music. Using songwriting to express emotions that are often hard to put into simple words, his tracks explore universal themes of love, heartbreak, and everyday life, always with a touch of "spice." Briz Urbano's ultimate mission is to forge a genuine connection with his listeners, offering songs that can perfectly describe their experiences, revive forgotten memories, and accompany them through life's new moments.
Our Approach
With one click, our technology ran a complete fanbase growth campaign on Instagram for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, and YouTube Music. This approach has proven highly effective in attracting new listeners.
Briz Urbano's Campaign
His Songfly campaign for the track "Extraños" ran for two weeks on Instagram.
Our Impact
At the start date of his campaign, Briz Urbano was reported to have about 39 monthly listeners on Spotify. By the end date, this number boosted upwards to 435 listeners. This is a 1,015% increase in overall new Spotify listeners throughout this campaign.
His ad generated over 22,100 impressions and +290 clicks, highlighting the success of this ad in reaching large audiences and effectively promoting the track to new listeners.
The campaign demonstrated strong audience intent, successfully converting initial ad clicks into active engagement on streaming platforms and social media:
- 298 total new fans were converted across Spotify, Apple Music, YouTube Music, and Instagram.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
