Songfly Success: Jackroy Li
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Meet Jackroy Li
Guangzhou-based guitarist, composer, and producer Jackroy Li creates instrumental music that seamlessly blends R&B/Soul, Funk, Blues, Rock, and Jazz Fusion. Defined by expressive lead melodies and groove-driven arrangements, his dynamic sound offers a rich, multi-genre listening experience.
Our Approach
With one click, our technology ran a complete fanbase growth campaign on Instagram for one of his tracks. Using our default visual settings, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify and Apple Music. This approach has proven highly effective in attracting new listeners.
Jackroy Li's Campaign
His Songfly campaign for the track "Waves" ran for two weeks on Instagram.
Our Impact
Jackroy Li saw some noteworthy growth across different metrics. The two most notable ones being his Instagram and Spotify followers:
- At the start date, he was reported to have about 1,730 Instagram followers and this grew to 2,464 by the end date – this is a 42% increase in new Instagram followers!
- His Spotify followers also grew from 88 to 167 – marking about a 90% increase in new Spotify followers!
This campaign also generated over 68,800 impressions and +2,000 clicks – highlighting the extreme success of this ad in reaching large audiences and effectively promoting the track to new listeners.
Because of this digital ad running on Instagram, 1,480 new fans were converted across Spotify, Apple Music, YouTube Music, Deezer, and Instagram. These are listeners actively engaging with the track on these platforms and likely to continue streaming his upcoming releases.
It's clear that a targeted two-week campaign can ignite substantial cross-platform growth. Strategic digital promotion builds a foundation of momentum that extends far beyond a single release like "Waves." That's exactly why Songfly is designed to help artists turn a casual first listen into a dedicated, long-term fanbase. Jackroy Li is a perfect example of an artist using Songfly to capture new listeners and build a consistently engaged audience across multiple platforms.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
