Songfly Success: ALYA
listeners
Meet ALYA
ALYA is a Grammy-winning pop artist celebrated for her powerful vocals and cinematic storytelling. She has created uplifting and impactful soundscapes that have generated over 50 million views across social media, and earned features in global media. Expanding her musical universe across pop, gospel, and soul, ALYA has collaborated with acclaimed artists such as Eric Clapton, Erica Campbell, and D Smoke. Her artistic vision has evolved beyond music into a broader movement celebrating kindness, awakening, and the enduring strength of collective good.
Our Approach
With one click, our technology ran a complete fanbase growth campaign on Instagram and Facebook for one of her tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
ALYA's Campaign
Her Songfly campaigns for the track "BELIEVER" ran for 20 days on Facebook, and 24 days on Instagram.
Our Impact
At the start date of these campaigns, ALYA was reported to have about 28,163 Spotify monthly listeners. This number has boosted upwards to 50,945 by the end date of both campaigns – this is an 81% increase in new monthly listeners!
These campaigns generated over 36,000 impressions and +3,300 clicks – showing how these campaigns efficiently exposed the track to thousands and drove massive, real-world engagement.
This exposure also positively impacted other growth metrics:
- 842 new fans were converted across Spotify, Apple Music, YouTube, Facebook, and Instagram – these are real people clicking on ALYA's ad, and then continuing to one of these platforms. By actively clicking through to stream or follow, or complete any other actions, these users took the critical next step by transforming from passive viewers into loyal fans.
Ultimately, ALYA's "BELIEVER" campaign proves the incredible impact of pairing a visionary, Grammy-winning artist with smart, automated targeting. By efficiently turning over 33,000 fresh impressions into real, high-intent engagement and converting hundreds of passive viewers into dedicated, cross-platform fans, this campaign didn't just boost her monthly listeners—it actively expanded her global movement.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
