Songfly Case Study: Boost Your Audience Like Ronkalunga
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Meet Ronkalunga
Hailed by the press as the next great Cuban voice, virtuoso singer-songwriter Ronkalunga blends traditional Cuban roots—including changüí, bolero, and trova—with pop, alternative rock, and funk. Known for his deep, sensual vocals and a scruffy, magnetic appeal, he first made his mark with his 2020 debut album. Now boasting a million streams, sold-out clubs, and packed arenas, Ronkalunga is rapidly capturing a global audience.
Our Approach
With one click, our technology ran a complete fanbase growth campaign on Instagram for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
Ronkalunga's Campaign
His Songfly campaigns for the track "El Millonario" ran for 10 days on Instagram.
Our Impact
At the start date of this ad campaign, Ronkalunga was reported to have about 59,049 Spotify monthly listeners. By the end date, this number boosted upwards to 64,184 listeners – a 9% increase in overall Spotify listeners across 10 days!
This campaign generated over 35,000 impressions and +500 clicks – highlighting the extreme success of this ad in reaching large audiences and effectively promoting the track to new listeners.
These results also impacted other growth metrics:
- +320 new followers on Instagram
- +160 new followers on Spotify
It's clear that a focused 10-day campaign can drive meaningful cross-platform growth. Strategic promotion builds momentum that goes beyond a single track like "El Millonario." That's exactly why Songfly is designed to help artists turn casual listeners into long-term fans. Ronkalunga is a great example of an artist effectively using our tools to build a consistently engaged audience through channels like Instagram.
If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!
