General

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General

The Challenges (and Opportunities) in Running Digital Ads for Music

The Challenges (and Opportunities) in Running Digital Ads for Music

Many musicians remain (rightly) skeptical about how well social media ads work for their music.…
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Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists

Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists

In an unprecedented move that's set to reshape the musical landscape on one of the world's most…
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How to Gain Your First 10 Superfans Using Exclusive Content

How to Gain Your First 10 Superfans Using Exclusive Content

In the music industry, having a loyal fan base is crucial, especially for emerging artists. Everyone…
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The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend

The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend

In the uncertain environment of economic downturns, certain industries shine as beacons of…
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How Much Should You Spend on Promotion as a Music Creator?

How Much Should You Spend on Promotion as a Music Creator?

Promotion – the word that fills the heart of every budding artist with a mix of excitement and dread…
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How much money should you be making as a music creator?

How much money should you be making as a music creator?

Ah, the age-old dream of making a living solely from music; a fanciful aspiration whispered in…
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5 Songwriting Secrets That Make Your Tracks More Promotable

5 Songwriting Secrets That Make Your Tracks More Promotable

For artists, creation and promotion are deeply intertwined. A well-written song not only resonates…
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Unlocking TikTok for Independent Artists, the right way

Unlocking TikTok for Independent Artists, the right way

In recent years, TikTok has emerged as a social media and music juggernaut. For independent artists,…
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Harness the power of cross-genre music creation & promotion

Harness the power of cross-genre music creation & promotion

Genres are great to help find your footing in the world of music, and can also be excellent tools to…
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How to Create Eye-Catching Ads for Your Song

How to Create Eye-Catching Ads for Your Song

In today's hyper-digital landscape, creating an engaging ad for your music has become as essential…
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How to get started promoting your music… before having any music

How to get started promoting your music… before having any music

‍‍The subject of this blog post might seem absurd to music creators. How can I start promoting my…
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Are Bots Eating Your Ad Budget?

Are Bots Eating Your Ad Budget?

According to Clickcease around 95 million Instagram accounts and 270 million Facebook accounts are…
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Unlocking New Audiences: Why Diversifying Your Traffic Is Key

Unlocking New Audiences: Why Diversifying Your Traffic Is Key

Many artists and labels ask us– should we be focusing 100% of our promotion budget towards driving…
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Why Pre-Save Campaigns May Not Be as Effective as You Think

Why Pre-Save Campaigns May Not Be as Effective as You Think

Have you run a pre-save campaign in the past? Over 70% of artists we asked have run a pre-save…
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How many music creators are really out there in 2023?

How many music creators are really out there in 2023?

With the advent of music creation software like Garageband, BandLab, TikTok and more, the line…
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Where do blogs fit into music marketing strategies in 2023?

Where do blogs fit into music marketing strategies in 2023?

Back in the day, blogging was an entire ecosystem that artists could leverage to garner the growth…
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Insights From An Industry Veteran

Insights From An Industry Veteran

At SongTools, we’re lucky to have a diverse and experienced team working together to reach the…
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The Funnel Approach

The Funnel Approach

The Funnel Approach: The Best Route to Building a Fanbase as a Music Creator Today‍Being an artist/…
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12 Music Platforms: Best Ways to Find New Music Online

12 Music Platforms: Best Ways to Find New Music Online

Finding music can be overwhelming due to so many streaming platforms available. There are so many…
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What Is Playlister.Club & How It Helps Manage Your Playlists

What Is Playlister.Club & How It Helps Manage Your Playlists

Playlister.Cluballows you to get access to state-of-the art tools to manage your playlists, connect…
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8 Fun & Exciting Things To Do While Listening To Music

8 Fun & Exciting Things To Do While Listening To Music

Here Are Some Fun Things To Do While Listening To Music.‍Listening to music is a therapeutic way to…
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All About Indie Music & The History & Styles of Indie Music

All About Indie Music & The History & Styles of Indie Music

Indie music is hard to describe, but it’s easy to know when you hear it. These artists are just as…
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Say hello to the new & improved Discover page

Say hello to the new & improved Discover page

The Discover page started with a simple idea: instead of an inbox where artists can send songs…
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Playlist Pulse

Playlist Pulse

Playlist Pulse was created to highlight what songs are trending in the independent playlist space.…
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