Every song you release is completely unique…so why should every promotion campaign be exactly the same?
Historically, our Playlisting campaigns ran on a fixed structure: $10/day across the board, for every artist, on every release. While this one-size-fits-all approach kept things uniform, it didn't always account for the unique needs of an individual track.
That's why we're excited to introduce dynamic pricing for our Playlisting campaigns. Here is a quick breakdown of what is changing, why we are doing it, and how it directly benefits your music.
What is Changing?
Instead of using the exact same fixed pricing and campaign options for every artist, our system now automatically tailors the setup to each specific release.
Going forward, you may notice that pricing, campaign lengths, and available pass options will vary from track to track. This is based directly on the specific release and the actual playlisting opportunities currently available for that song on our platform.
Why This is Better for You (and the Ecosystem)
The goal of this update is simple: better alignment.
- Tailored to Your Track: Some songs need a longer runway to build momentum, while others might benefit from different pass options. Dynamic pricing allows the system to offer the campaign structure that makes the most sense for that specific song's potential.
- A Healthier Ecosystem: By matching pricing and campaign options to the real-time opportunities available on the platform, we can ensure campaigns are running efficiently. As we've discussed in the past (check out How Our Music Discovery Ecosystem Connects Artists and Playlisters), a balanced ecosystem means better discovery and better results for everyone.
- More Flexibility: You are no longer boxed into a rigid structure that might not fit your current release strategy.
Every Dollar Works Harder (Total Budget Control)
Dynamic pricing does not mean unpredictable pricing. You will still have complete transparency and see exactly what your campaign will cost before you ever hit launch.
Instead of paying a flat rate just to exist in the system, your budget is now deployed where it has the highest potential for real impact:
- Total Transparency: You will always see the exact cost before you launch—no surprises.
- Goodbye, Flat Rates: Pricing is now tied directly to the actual playlisting opportunities available for your specific track.
- Protection from Overspending: If a track has fewer immediate curator matches, the campaign automatically adapts so your budget isn't wasted.
- Scales for Momentum: If your track has massive potential across a wide network of playlisters, the system scales up to capture that energy.
- Fairer Value: Ultimately, you get a price that is based directly on the actual value and reach of your individual campaign.
What to Expect Next
If you are setting up campaigns for two different projects and notice that the pricing or options look slightly different between them, don't worry! That is entirely expected with the new setup. It just means the system is working exactly as intended to optimize each individual release.
We are always looking for ways to make sure your music gets the best possible traction. By making our campaigns as dynamic as the music on our platform, we're building a smarter, more effective tool for your growth.
Have questions about setting up your next campaign? Our team is always here to help. Reach out to us anytime at support@songtools.io
FAQ's
Why am I seeing different prices and campaign lengths for different projects?
This is our dynamic engine tailoring the most efficient strategy based on your track's genre and our real-time network of available curators. It ensures you never overpay for niche tracks while scaling up options for songs with massive crossover potential.
How do promo codes and special discount offers work with the new pricing?
Your promo codes still work perfectly and will automatically override the dynamic quote. Once applied at checkout, your campaign will instantly recalibrate to match the exact terms of that special offer, such as 50% off a standard 7-day run.
Did you remove the 14-day campaign passes?
Not at all—14-day campaigns are still fully available on the platform! If you don't see that option for a specific track, it simply means our data shows a different campaign length will deliver better curator matches and a stronger return for that song.
How does this impact me if I run a high volume of campaigns for multiple artists?
While track-by-track options may vary, this change actually optimizes your total budget across a large roster so you're no longer overpaying for flat rates. You get fairer value and much better curator alignment for every individual artist you manage.
Will my price ever change after I launch a campaign?
Never for an active campaign—your price is firmly locked in the moment you hit launch with zero hidden fees. Just keep in mind that introductory promos, like our 20% first-timer discount, only apply to that initial run; any future campaigns or renewals for that artist will reflect standard dynamic pricing.
Key Takeaways:
- Custom-Fit Campaigns: Your music is unique, and now your promotion is too. Tailored directly to your track's specific potential and genre.
- Smarter Spending: Your budget is now optimized based on real-time playlister availability, ensuring every dollar works harder.
- Total Transparency: Dynamic doesn't mean unpredictable. You will always see your exact, locked-in cost before you hit launch so there are no surprises or hidden fees.
- Better Alignment, Bigger Results: By matching your exact track to the right opportunities, we build stronger momentum for your release and a healthier discovery ecosystem.
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