Your latest music promotion campaign just wrapped…now what?

Now that your music promotion campaign has come to a close, it’s time to keep the momentum going and make sure that this post-campaign moment is a turning point. It’s easy to let things go quiet, but staying active and intentional during this period is key. Always keep in mind that the artists who grow fastest are the ones who keep showing up: sharing their story, building their brand, and keeping the conversation going with fans.

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‍How long should promotion for your track last?

Take a moment to assess how long you’ve been promoting this track! Before deciding what to do next, take a step back and ask yourself: How long has this song been in active promotion? Different music genres and types of music releases may require unique timelines and strategies. Understanding your specific music genre can help you connect with the right audiences, ensuring your promotion efforts are more effective. Here’s a general strategy we recommend when it comes to figuring out the proper timeline for your promotion:

• We recommend running a promotion strategy for at least 30 days per track to give it enough time to reach new listeners, generate momentum, and gather meaningful results. If your campaign only ran for 7–10 days, it may not have had enough time to deliver its full potential. In that case, it might be worth re-running the campaign and extending your efforts longer to get a better sense of how its resonating with new listeners.
• On the flip side, promoting a track for too long, like over 3 months, can lead to a plateau. Every song has a natural promotional lifespan. After a while, even the best tracks reach most of the curators and playlist audiences available, and returns may start to slow down, which is totally normal.

Another factor in your music promotion timeline can be industry connections and opportunities. Artists that are signed under record labels are often offered additional avenues for exposure and career advancement.

Whether your last music promotion campaign was too short, too long, or just right, understanding where you are in the life cycle of that release will help you make the smartest next move. 

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3 Things Indie Artists Should Do After A Music Promotion Campaign Ends: 

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1. Turn Your Campaign Wins Into Social Content 

Even if the campaign is over, the wins you collected, big or small, can keep working for you. Use this time to create and post content that highlights your growth in any way. This can include:

• Top Spotify playlist placements 
• A bump in followers or listeners 
• Great playlist curator feedback 
• New visual content from Songfly ads 

Even if you’re not releasing anything new right now, there’s still a story to tell. Let your fans in on the progress happening behind the scenes by adding this content to your SongBlog. It’s a free, powerful tool right in your dashboard that helps boost your visibility. Use it to share campaign wins, host Q&As, and even connect it with your landing page to keep leading readers to stream your music. 

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2. Re-Engage The Listeners You Just Gained 

This could be one of the most overlooked strategies one can do post-campaign. Think about it: tons of people just discovered you, and most of them have probably only heard one song. This opens up the perfect opportunity to invite them deeper into your world, and your overarching brand as an artist. Here are some ideas:

• Share your past releases with your new audience (check out this blog article dedicated to promoting past releases).
• Drop new visual content like music videos, lyric videos, behind-the-scenes clips, or remixes of the track they already love. 
• Ask for feedback in your captions, polls, or DM’s–it’s a great way to spark interaction and learn what’s connecting. 

You don’t need a brand new release to stay visible, you just need a reason for people to keep tuning in and getting to know you better as an artist.

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3. Start Gearing Up For Your Next Release 

Even if you’re not quite ready to drop your next track, now’s the perfect time to start laying the groundwork. Here are some approaches to take during this stretch in between promotions: 

• Create a pre-release marketing plan: Think about when you want to drop teasers, behind-the-scenes content, our countdowns leading up to the release. The earlier you start generating buzz, the more likely your new track will get the attention it deserves. 
• Adapt based on data from previous releases: Analyze key metrics from your past campaigns to optimize your next move: 
  
  • Song Engagement Index (SEI) & Brand Engagement Index (BEI): High values indicate strong playlist and listener engagement, while low values suggest a need to adjust your approach for the next campaign. 
  • Geographic Insights: On your Songfly dashboard, high click-through rates by country show where your fan base is strongest, allowing you to better target these regions in future campaigns. 
• Test new channels: If you’ve only been focusing on one or a few platforms, now’s the perfect time to branch out and share your content on new ones. In addition to the usual ones like Instagram, Facebook, and TikTok, consider music-centric platforms like Bandcamp or ReverbNation. 
• Consider press and media coverage: Research music blogs, magazines, and local outlets that align with your genre and reach out before your next release. Securing press coverage early can give your track a strong push when it drops. 

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Key Takeaways

• Momentum matters more than a single campaign. Growth doesn’t stop when a promotion ends. The artists who win long-term are the ones who stay visible, keep sharing their story, and keep fans engaged between releases.
• Every campaign creates new content opportunities. Wins like playlist adds, new listeners, and positive feedback should be repurposed into social posts, blog updates, and visuals that extend the life of your campaign.
• New listeners are just the beginning. A campaign often introduces fans to only one track, your real job afterward is drawing them deeper into your world with past releases, visuals, and meaningful interactions.
• Your next release starts now. Use post-campaign downtime to analyze your data, explore new channels, and set up a pre-release plan so the momentum carries into your next track instead of stalling.

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FAQ’s

Q: How long should I promote a track?
A: It's recommended to promote a track for at least 30 days to gain momentum, but avoid promoting for too long (over 3 months) to prevent plateauing.

Q: What should I do immediately after my music promotion campaign ends?
A: Use your campaign data to create engaging social media content, re-engage new listeners with past releases, and start building an organized plan for your next release. 

Q: How can I keep new listeners interested after they discover my music?
A: Share past releases, new videos, behind-the-scenes content, and ask for feedback to foster deeper connections.

Q: How important is playlist placement?
A: Very important. Getting featured on playlists increases exposure, credibility, and streams, helping to grow your fanbase.

Q: Should I create an Electronic Press Kit (EPK)?
A: Absolutely. An EPK provides a professional introduction to media outlets, venues, and industry professionals, enhancing your promotional efforts.

Q: How can I maximize my next release's success?
A: Start early with a pre-release marketing plan, use targeted ads, explore new platforms, and secure press coverage through music PR.

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👉 You can also always refer to our Music Release Guide: Getting Your First Thousand Listeners! This valuable resource provides actionable steps for artists to follow along at every stage of their music release process.

When you’re mid-campaign, your focus is usually on growth and performance. But, now you’ve learned that these stretches in between music promotion campaigns aren’t dead space, they’re prime opportunities to: 

• Build deeper fan connections 
• Maximize what you’ve already accomplished 
• Set up for your next big move 

By staying proactive during these in-between moments, you can stay top of mind with your audience and ensure that your next release hits even harder. Seeing success with your music isn’t just about what happens during a campaign, but also how you keep preparing for what’s next. We’re excited to see how you build on your progress–your next big move is just around the corner!  

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Photo by Franco Solari on Unsplash