Dropping a new music video is a major moment for any artist. It’s your chance to give new listeners a sense of your identity, your style, and what inspires your music. A strong visual gives fans a deeper look into who you are and helps them connect with your music on a whole new level. 

If you want your video to get real views from real fans – and not just sit undiscovered in your channel – that’s exactly where Songfly comes in. We’re going to walk you through how to run a targeted Instagram ad using Songfly to send traffic only to your YouTube video! This strategy can help you rack up more views, likes, and new subscribers without wasting your budget. Let’s get into it: 

‍

Step 1: Upload your music video to YouTube 

• Make sure your full music video is already live on your channel. This will be the final destination that your ad traffic is sent to. 

Step 2: Purchase Your Songfly Campaign

• Make sure to choose Instagram as your platform, since it tends to have the best conversion rates. 
• We also recommend a 14-day run for steady growth and adequate exposure to new fans.

Step 3: Choose Your Ad Creative Wisely 

• Pick the most engaging 30 seconds from your video – the part with the strongest hook or most eye-catching moment and this will be your ad creative. 
• Make sure it’s in 16:9 (horizontal) format so it feels like a real music video and fits well in Instagram feed ads. 

Step 4: Customize Your Engagement Channels 

• This step is key – once your campaign is built, go to your Settings, click on the Engagement Channels tab, and remove all other channels except YouTube. 
• This ensures your campaign only drives traffic to your YouTube video, helping boost views, watch time, and subscribers all in one go. 

Step 5: Launch and Let It Run

• Once you launch your campaign, Songfly’s SmartGeo targeting takes care of the rest—sending your video to potential new fans who are most likely to engage.

‍

Case Study: 7-Day Instagram Ad Campaign Drives Long-Term YouTube Channel Growth

When one of our artists deployed a 7-day Songfly campaign to promote their YouTube video, the results went beyond just surface-level views—they drove real subscriber acquisition and meaningful channel momentum.

Key Outcomes:

• 59% increase in daily views during the campaign window
  
• 15% lift in daily subscriber growth sustained after the campaign ended
  

With strategic placement targeting music-interested audiences, the Songfly campaign drove not only an immediate uptick in video engagement but also measurable downstream impact on channel health and long-term subscriber retention.

Takeaway:

This case underscores how even short, low-cost campaigns can create durable growth in the YouTube ecosystem in one click via Songfly. 

‍

Why Music Videos Work So Well in Ads 

• Out of the thousands of Songfly campaigns we’ve seen, music videos are consistently the highest-performing option. Even DIY clips often outperform static images, especially when the artist is front and center.
• Why? Because people connect with people. A music video feels like a performance, it tells a story, and gives your audience something to remember you by. If the visual is strong enough to stop someone from scrolling, you’ve already won. 

‍

Don’t let your music video fade into the background of everything else after it’s released. With Songfly, you have the opportunity to turn it into a fan-building machine. It’s just a matter of how you approach promoting it, and using strategic ads have proven to make all the difference. 

Want to test it out? Songfly campaigns are super easy to launch, click here for a quick rundown on setting up your next ad and start promoting your music video today!