Meet Alexa Villa

Alexa Villa is a bilingual Latin American artist, songwriter, and producer whose sound blends industrial textures and alt-rock grit with cinematic emotion. A classically trained pianist, she creates a dystopian yet intimate atmosphere through piano-driven hooks and raw, unapologetic vocals intended to empower those who challenge the norm. Raised in a musical family in San Diego, Villa draws inspiration from diverse icons such as Nine Inch Nails and Alanis Morissette to craft genre-bending production. Ultimately, her work represents a collision of beauty and chaos, rooted in a lifelong dedication to storytelling and a mission to spread love through high-energy performances.

Our Approach

With one click, our technology ran a complete fanbase growth campaign on Instagram for one of her tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

Alexa Villa's Campaign

Her Songfly campaigns for the track "LOSE IT" ran for 35 days on Instagram.

Our Impact

At the start date of this campaign, she was reported to have about 5,353 monthly listeners on Spotify. By the end date, this number boosted upwards to 6,728 listeners. This is a 26% increase in brand new Spotify listeners throughout the timeline of this campaign! 

This campaign generated over 50,900 impressions and +1,000 clicks, highlighting the success of this ad in reaching large audiences and effectively promoting the track to new listeners.

She also saw growth in a few other metrics: 

  • +30 new followers on Spotify. 
  • 247 total new fans were converted across Spotify, Apple Music, YouTube Music, Deezer, Instagram, and TikTok–these are listeners actively engaging with the track on these platforms and likely to continue streaming her upcoming releases.

By launching this five-week digital ad campaign on Instagram (paired alongside a PlaylisterClub campaign), Alexa Villa significantly accelerated the momentum for her release, achieving measurable growth in both her listener base and fan engagement. The success of this campaign provides a strong foundation for her next steps, whether she chooses to extend the promotion for this track or shift her focus to a new release. Ultimately, her compelling original content was the driving force behind the campaign's performance, effectively converting viewers into active listeners.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!