Meet Arbour Season

Arbour Season is an indie-folk husband-and-wife duo whose music is shaped by their travels across North America in a converted school bus they call home. Drawing inspiration from the landscapes and experiences they encounter on the road, their sound blends ambient folk elements with layered harmonies, intricate instrumentation, and storytelling lyrics that reflect their journey.

Our Approach

With one click, our technology launched a complete fanbase growth campaign on Instagram for one of their tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, Deezer, and more. This approach has proven highly effective in attracting new listeners.

Arbour Season's Campaign

Their Songfly campaigns for the track "Golden Hour" ran for 28 days on Instagram.

Our Impact

  • At the start date of these campaigns, they were reported to have about 77,149 Spotify monthly listeners. By the end date, this ad caused this number to boost upwards to 104,673 listeners – this is a 36% increase in new Spotify monthly listeners from the launch date to the completion of these campaigns!

These ads generated +720,400 impressions and +58,300 clicks, highlighting the success they had in reaching large audiences and effectively promoting the track to new listeners.

These promotions also accelerated long-term follower growth across platforms:

  • +841 new followers on Instagram
  • A 4% increase in new followers on Spotify

528 total new fans were converted across Spotify, Apple Music, YouTube Music, and Deezer–these are fans actively engaging with the ad and heading to these platforms, making them likely to stream their upcoming releases.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!