Meet Yuma

Alvaro Prat, artistically known as Yuma, is a Cuban-born, Los Angeles-raised singer-songwriter and musician. Although his early years were dominated by a strong interest in soccer, he shifted his focus to music as a young teen. He draws influence from Latin and American rhythms, blending various urban genres with his Cuban roots to create a unique, smooth, and fresh style tailored to a new generation. Ultimately, his songs serve as a clear reflection of his emotions, his perspective on the world, and his deep passion for both Latin and American culture.

Our Approach

With one click, our technology ran a complete fanbase growth campaign on Instagram, TikTok and Facebook for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

Yuma's Campaign

His Songfly campaigns for the track "Si Me Muero" ran for 12 days on Instagram, 14 days on Facebook, and 3 days on TikTok.

Our Impact

At the start date of these campaigns, he was reported to have about 97,404 monthly listeners on Spotify. By the end date, this number boosted upwards to 109,167 listeners. This is a 12% increase in overall new Spotify listeners throughout the timeline of these campaigns! 

These ads generated over 61,800 impressions and +1,300 clicks, highlighting the success of this ad in reaching large audiences and effectively promoting the track to new listeners.

He also saw growth across other metrics: 

  • 298 total new fans were converted across Spotify, Apple Music, YouTube Music, Deezer, Instagram, and TikTok–these are listeners actively engaging with the track on these platforms and likely to continue streaming her upcoming releases. 

Yuma's campaign serves as a powerful example of proactive ad optimization and budget protection. When early data revealed that his TikTok ads were under-converting, the Songtools team immediately intervened. By pausing the underperforming channel and strategically reallocating his remaining budget directly to Instagram, our team ensured his ad spend was utilized to its maximum potential. This targeted pivot resulted in a dramatic $5 decrease in his Cost Per Acquisition (CPA)—driving significantly higher conversions, securing a stronger ROI, and successfully connecting Yuma with a rapidly growing fanbase.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!