Meet Nico Ruiz

Nico Ruiz is a rising Chilean singer and songwriter known as the "crooner of the new generation" for his distinctive blend of jazz and pop. Born in 2001 and raised in the musical hub of Concepción, Ruiz gained national recognition in 2021 through standout performances on The Voice Chile and Got Talent Chile. Combining the influence of his city's rock scene with the elegance of orchestral arrangements, he has quickly established himself as a unique vocal talent in the contemporary Latin music landscape.

Our Approach

With one click, our technology is currently running a complete fanbase growth campaign across Instagram and Facebook for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, and Deezer. This approach has proven highly effective in attracting new listeners.

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Nico Ruiz's Campaign

His Songfly campaigns for the track "Error Intencional" ran for one week on both Instagram and Facebook.

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Our Impact

  • At the start date of these campaigns, he was reported to have about 86,673 Spotify monthly listeners. As they progressed, this number boosted upwards to 107,642 by the end date – this is a 24% increase in new Spotify monthly listeners throughout this promotion period!

These campaigns generated over 95,600 impressions and +3,400 clicks, highlighting the major success of these ads in reaching large audiences and effectively promoting the track to new listeners.

This heightened engagement has also trickled into long-term follower metrics:

  • +900 new Facebook followers throughout the campaign
  • +160 new Instagram followers throughout the campaign 
  • +200 new Spotify followers throughout the campaign

973 total new fans were converted across Spotify, Apple Music, YouTube Music and Deezer–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!