Meet Kataria

Kataria is a pop artist whose story began as a teenager, when a performance at the Arizona State Fair caught the attention of Michael Jackson's team and led to her living and recording with him at Neverland. After touring across Europe and searching for her sound, she stepped away from music following Jackson's death. Now returning with a new body of work, Kataria reintroduces herself with pop shaped by her history, exploring what it means to be underestimated, to survive doubt, and to define "enough" on her own terms.

Our Approach

With one click, our technology is currently ran a complete fanbase growth campaign across Instagram, Facebook, and TikTok for one of her tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.

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Kataria's Campaign

Her Songfly campaigns for "I Earned It" ran on different timelines across each channel: 16 days on Instagram, 14 days on Facebook, and four days on TikTok.

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Our Impact

Around the start date of these campaigns, she was reported to have about 48 Spotify monthly listeners. As they progressed, and the final campaign completed a few weeks later, this number boosted up to about 2,857 listeners – this is a 5,852% increase in new Spotify monthly listeners since the start date of these campaigns!

These campaigns have generated over 25,600 impressions and more than 1,600 clicks, highlighting the extreme success of these ads in reaching large audiences and effectively promoting the track to new listeners.

This heightened engagement has also trickled into long-term follower metrics:

  • A 211% increase in new Spotify followers throughout the time these campaigns were active. 
  • 1,357 total new fans were converted on Spotify–these are people actively engaging with the track and likely to continue streaming her upcoming releases.

Kataria was a strong example of how hands-on campaign management can directly improve an artist's results. Early in the campaign, our team identified that her TikTok ad was underperforming and proactively reached out to confirm whether her remaining budget could be reallocated to Instagram. That shift extended her Instagram campaign and drove stronger ad conversions, helping protect her spend while improving overall performance. Because this was Kataria's only release on Spotify and she was essentially building from zero, the impact was especially meaningful: the campaign helped create real growth, establish a reliable foundation, and drive awareness among her first audiences. It's a clear example of the impact Songtools can have for emerging artists using promotion to build momentum from the ground up.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!