Meet Brewfish

Established in 2011 in Long Beach, California, Brewfish is a reggae-rock outfit known for a signature Southern California sound that fuses dub, rock, and dancehall with hints of R&B and hip-hop. After a brief hiatus, the band made a powerful return in 2024 with an expanded lineup featuring Alex Kay (vocals/guitar), Andrew Valero (bass/synth), Matt Mish (guitar), Justin Schubel (drums), and Van Moloney (keys). Renowned for their edgy, high-energy live sets and catchy, funky songwriting, the group has earned national radio play and a dedicated festival following. Today, Brewfish continues to evolve their eclectic genre-blending style, bringing their unique brand of high-octane energy to stages across the country.

Our Approach

With one click, our technology ran a complete fanbase growth campaign across on TikTok for one of their tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.

Brewfish's Campaign

Their Songfly campaigns for the track "Best Damn Day" ran for two weeks on TikTok. 

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Our Impact

At the start date of Brewfish's campaign, they were reported to have about 1,085 Spotify monthly listeners. As the two weeks progressed, this number boosted upwards to around 4,504 – this is a 315% increase in overall new Spotify listeners from the launch date to the end date! 

This campaign generated +128,700 impressions and +1,400 clicks – highlighting the extreme success this ad had in reaching large audiences and effectively promoting the track to new listeners.

  • 1,606 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases. 
  • Their followers on Spotify also increased by 2% throughout this timeline! 

This campaign highlights the immense impact a focused two-week window can have on an indie artist's trajectory.Songfly is built to cultivate loyal fanbases that stay engaged long after the initial release. When a campaign triggers this level of engagement, we always encourage artists to maintain the momentum by renewing their ads and scaling their reach to fresh, untapped audiences.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!