Songfly Case Study: Boost Your Audience Like Ferreira

101.79%
Increased daily
Spotify listeners
48%
Increased daily
Instagram followers
Meet Ferreira

Ferreira is a Toronto-based artist who’s spent nearly a decade making his mark in the music industry, and is surely working on building his presence in the Latin genre. With several singles released in both English and Spanish, he connects with a wide audience and brings a personal, bilingual touch to his music. Over the years, he’s collaborated with major names like multi-Grammy-nominated N.O.R.E., and opened for icons including Fabolous, Pusha T, Jadakiss, Styles P, and Boyz II Men. From Canada to the U.S. and across Europe, Ferreira has lit up stages with his dynamic performances, building a reputation as a versatile and talented artist.

Our Approach

With one click, our technology launched a complete fanbase growth campaign on Instagram and TikTok for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.

Ferreira's Campaign

His Songfly campaigns for the track “Baila” ran for 1 week on Instagram and TikTok.

Our Impact

  • At the start date of his campaign, Ferreira was reported to have about 14,746 monthly listeners on Spotify. As the campaign ran its full course, and reached its final date a week later, his Spotify monthly listeners boosted upwards to 18,237 listeners–this is a 23.67% increase in overall new Spotify listeners from the start date to the end date of the campaign. 

This campaign generated over 71,500 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

This increase in results trickled into long-term follower metrics:

  • Before the campaign, he was seeing an average loss of -50.73 followers on Spotify per day. The campaign reversed this trend and he started gaining followers–leading to a 101.79% increase in average daily new Spotify followers.  
  • 48% increase in average daily new Instagram followers. 
  • 921 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!

Greater Success

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!