Paul Nonso Okoye, better known as Rudeboy, is a Nigerian singer and songwriter who first rose to fame in the 2000’s as one half of the chart-topping duo P-Square with his identical twin brother Peter Okoye. Known for blending catchy melodies with Afrobeats, R&B, and dancehall influences, Rudeboy has helped shape the sound of modern African pop music, selling millions of records and performing to audiences around the world. Since launching his solo career in 2017, he has released a variety of hit singles and continues to build his legacy as one of Africa’s most influential voices.
Our Approach
With one click, our technology launched a complete fanbase growth campaign across Instagram, Facebook, and TikTok for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.
Rudeboy's Campaign
His Songfly campaigns for the track “Billio$” ran for one week on Instagram, Facebook, and TikTok.
Our Impact
- At the start date of this campaign, he was reported to have 173,876 Spotify monthly listeners. As the campaign progressed across channels, this number boosted upwards to 183,763 by the end date of the campaign – this is a 5.69% increase in overall Spotify monthly listeners in just seven days of promotion!
These campaigns generated over 45,500 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- 499 total new fans were converted across a variety of streaming platforms–these are listeners actively engaging with the track and likely to continue streaming their upcoming releases.
- He gained an impressive 100,000 new followers on TikTok in just one week – a 7.69% increase in overall new TikTok followers from the start date to the end date of the campaign.
- A 1.06% increase in new Spotify followers from the start date to the end date of the campaign.
This campaign is a prime example of how even a single week (the minimum we recommend) can spark real growth in an artist’s listeners and followers. And while Rudeboy saw strong results in just seven days, a longer campaign would likely have amplified that success even further. It's also worth noting that through our partnership with Engage Music, he also ran a PlaylisterClub campaign alongside these Songfly campaigns for the track "Billio$." This showcases how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
This campaign is a prime example of how even a single week (the minimum we recommend) can spark real growth in an artist’s listeners and followers. And while Rudeboy saw strong results in just seven days, a longer campaign would likely have amplified that success even further. It's also worth noting that through our partnership with Engage Music, he also ran a PlaylisterClub campaign alongside these Songfly campaigns for the track "Billio$." This showcases how combining both tools can significantly boost exposure and drive more engagement from new listeners.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
