Meet The Haygoods

Hailing from the Ozark Mountains, this family band of five brothers and one sister writes and records original country music that blends heartfelt storytelling with rich harmonies. Known for their lively performances and authentic sound, they perform nightly in Branson, Missouri, and tour stages across the United States.

Our Approach

With one click, our technology launched a complete fanbase growth campaign across all platforms: Instagram, Facebook, and TikTok for one of their tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.

The Haygoods's Campaign

Their Songfly campaigns for the track "Something Like This" each ran for two weeks on Instagram, Facebook and TikTok. 

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Our Impact

  • At the start date of these campaigns, they were reported to have about 6,005 Spotify monthly listeners. As these campaigns kept running, and renewed once, this number boosted upwards to 25,998 by the end date – this is a 332.94% overall increase in new Spotify monthly listeners throughout the timeline of these campaigns! 

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These campaigns have generated +189,000 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

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This increase in results also trickled into long-term follower metrics:

  • 8,191 new Facebook followers (a 3% increase) from the start date to the end date of the campaigns 
  • 1,100 new TikTok followers (a 1% increase) from the start date to the end date of the campaigns. 
  • 658 new Instagram followers from the start date to the end date of the campaigns. 
  • 62 new Spotify followers (a 1% increase) from the start date to the end date of the campaigns. 
  • 4,271 total new fans were converted across Spotify, Apple Music, and YouTube Music–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases. 

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!