Meet Szandra Mayer

Szandra Mayer is a young pop singer and songwriter, originally from Los Angeles and currently based in Florida. She creates music blending dreamy, girly, and cinematic pop with diaristic lyrics. With a background in musical theater and a passion for songwriting, dance, and fashion, Szandra also draws inspiration from icons like Ariana Grande, Sabrina Carpenter, Madonna, and Britney Spears. Her debut EP explores her experience through her teenage years, aiming to connect with listeners and make them feel understood.

Our Approach

With one click, our technology launched a complete fanbase growth campaign across Facebook and TikTok for one of her tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.

Szandra Mayer's Campaign

Her Songfly campaigns for the track "When You Know" ran for two weeks on Facebook and TikTok. 

Our Impact

  • At the start date of these campaigns, she was reported to have about 3,638 Spotify monthly listeners. As these campaigns ran on these platforms and completed, this number boosted upwards to 7,575 by the end date  – this is a 108.22% overall increase in new Spotify monthly listeners from the start date to the end date of these campaigns!

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These campaigns generated +209,500 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

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This increase in results also trickled into long-term follower metrics:

  • 500 new TikTok followers (a 4% increase) from the start date to the end date of the campaigns. ‍
  • 580 total new fans were converted across Spotify, Apple Music, YouTube Music, and Deezer–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!