Meet Ayiiti

Born in Paris to a Haitian father and Chilean mother and raised between France, Haiti, and the U.S., Ayiiti is a truly multicultural artist whose global upbringing is woven into her sound. A singer-songwriter fluent in French, English, Spanish, and Creole, she blends urban pop with Caribbean rhythms, French lyricism, and Latin romanticism to create a music style that transcends borders. Her projects span multiple regions, including the U.S. (Schizo, No Heartbreak), Haiti (RevelHaitian), and Latin America. 

Our Approach

With one click, our technology launched a complete fanbase growth campaign on TikTok for one of her tracks. Using our default visual settings, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, Deezer, and more. This approach has proven highly effective in attracting new listeners.

Ayiiti's Campaign

Her Songfly campaigns for the track "Kokoye" ran for eight days on TikTok. 

Our Impact

‍Our Impact: 

  • At the start date of this campaign, she was reported to have about 10,317 Spotify monthly listeners. By the time this campaign completed, this number boosted upwards to 12,900 listeners  – this is a 25% increase in new Spotify monthly listeners from the start date to the end date of this campaign!

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This campaign generated +164,800 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

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This increase in results also trickled into long-term follower metrics:

  • A slight 1% increase in new Spotify followers from the start date to the end date of the campaign.
  • 145 total new fans were converted across Spotify, Apple Music, and Deezer–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases. 

This campaign demonstrates how even a short, focused push can drive meaningful growth in engagement, listeners, and followers. Through our partnership with Digital Latino, Ayiiti exemplifies how a well-defined sound and strong visual identity can resonate with new audiences, particularly on high-engagement platforms like TikTok. Thus, translating discovery into sustained listener growth and positioning her effectively for future promotional efforts.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!