Meet 505 X Hora

505 x Hora is a rising Latin urban project focused on showcasing raw, next-generation talent across the global trap scene. In "seXION XXVII," Cuban artist Nany La KBRA delivers an aggressive, no-filter performance that reflects the darker, heavier side of Cuba's evolving trap movement. Backed by production from GF Cityy and Mxgen, the track pairs tense melodies with an international sound while staying true to its Cuban essence, continuing 505 x Hora's mission of building a movement around real sessions, real artists, and real trap.

Our Approach

With one click, our technology ran a complete fanbase growth campaign on Instagram for one of their tracks. Using our default visual settings, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify and Apple Music. This approach has proven highly effective in attracting new listeners.

505 X Hora's Campaign

Their Songfly campaign for the track "seXION XXVII (Nany La KBRA)" ran for 21 days on Instagram.

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Our Impact

At the start date of his campaign he was reported to have about 3,074 monthly listeners on Spotify. By the end date of the campaign, this boosted upwards to 7,511 listeners – this is a 144.34% increase in overall new Spotify monthly listeners! 

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This campaign generated over 50,000 impressions and 720 clicks – highlighting the extreme success this ad had in reaching large audiences and effectively promoting their release to new listeners.

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This engagement also fed into his long-term follower metrics:

  • A 29% increase in new Instagram followers from the launch date to the end date of this campaign.
  • A 37% increase in new Spotify followers from the launch date to the end date of this campaign. 
  • 156 total new fans were converted across Spotify, Apple Music, YouTube Music, Deezer, and Instagram–these are listeners actively engaging with the track on these platforms, making them more likely to stream their upcoming releases. 

This is a strong example of how a campaign can build meaningful momentum over time when given enough runway. A 21-day campaign allows that momentum to compound, helping the track reach more listeners, reinforce engagement signals, and drive more consistent growth.

If you're looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We're here to help you make it happen!