General Insights (50)

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Combining Radio and Digital Promotion for Lasting Fan Growth
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Combining Radio and Digital Promotion for Lasting Fan Growth

Learn how combining radio airplay with targeted digital promotion helps artists turn exposure into lasting fan growth, u...

Jul 6, 2026
A2IM Indie Week Unlocked (Part 2)
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A2IM Indie Week Unlocked (Part 2)

Master the art of independent music growth with exclusive insights on sync licensing, community marketing, superfan enga...

Jun 18, 2026
A2IM Indie Week Unlocked (Part 1)
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A2IM Indie Week Unlocked (Part 1)

Unlock exclusive insights from A2IM Indie Week with our essential guide to the catalog, distribution, and fan commerce s...

Jun 12, 2026
Why "Guaranteed Streams" Are a Red Flag (And How Real Audience Growth Actually Works)
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Why "Guaranteed Streams" Are a Red Flag (And How Real Audience Growth Actually Works)

Read more on the dangers of artificial "guaranteed streams" and see how true, sustainable audience growth relies on orga...

May 29, 2026
Hyper-Local SEO: Why Your "City" is Your Best Marketing Tool
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Hyper-Local SEO: Why Your "City" is Your Best Marketing Tool

This guide explores how indie artists can bypass global competition by using "Hyper-Local SEO" to dominate a specific ge...

May 7, 2026
The Real Impact of Your Songfly Campaign (And How to Measure It)
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The Real Impact of Your Songfly Campaign (And How to Measure It)

This guide explains how to measure Songfly campaign success by focusing on high-intent "New Fans" and cost-per-acquisiti...

May 1, 2026
The Algorithm Is the Gatekeeper: How to Prove Your Music Deserves to Be Heard
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The Algorithm Is the Gatekeeper: How to Prove Your Music Deserves to Be Heard

In today’s streaming era, artists must prove their music deserves attention by generating real engagement data — using a...

Feb 19, 2026
The Real Impact of Your PlaylisterClub Campaign (And How to Measure It)
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The Real Impact of Your PlaylisterClub Campaign (And How to Measure It)

A step-by-step guideline all artists on Songtools should follow to accurately measure the real impact and results of the...

Feb 11, 2026
How to Think About Geo Targeting for Your Songfly Ads
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How to Think About Geo Targeting for Your Songfly Ads

Learn how to use geo targeting when running SongFly ad campaigns, to reach the right listeners, optimize performance, an...

Feb 6, 2026
Choose Your Genre Like a Pro: Best Practices for Your Campaign
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Choose Your Genre Like a Pro: Best Practices for Your Campaign

Learn more about how genre selection works on PlaylisterClub, what it affects, and how to confidently choose (and adjust...

Jan 23, 2026
Your Songtools Promo Timeline: What to Do & When
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Your Songtools Promo Timeline: What to Do & When

A stage-by-stage timeline for promoting your music with Songtools—covering when to launch PlaylisterClub and Songfly, wh...

Jan 16, 2026
Our Favorite Songfly Creatives of 2025
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Our Favorite Songfly Creatives of 2025

A year-end roundup of the most effective, creative, and high-converting Songfly ad visuals of 2025, designed to help ind...

Dec 9, 2025