Latest Insights

Welcome to the New Artist Dashboard
Artists & Labels

Welcome to the New Artist Dashboard

Discover the all-new V2 Songtools Dashboard, featuring a streamlined layout and the innovative Signals Marketplace to ta...

Jul 16, 2026
Combining Radio and Digital Promotion for Lasting Fan Growth
General

Combining Radio and Digital Promotion for Lasting Fan Growth

Learn how combining radio airplay with targeted digital promotion helps artists turn exposure into lasting fan growth, u...

Jul 6, 2026
The Merch Blueprint for Indie Artists
Artists & Labels

The Merch Blueprint for Indie Artists

Learn the basics of how to move from low-risk testing to building a high-margin, fan-favorite merchandise business that...

Jul 2, 2026
Building the Listener-to-Fan Funnel
Artists & Labels

Building the Listener-to-Fan Funnel

Learn how to shift your music marketing focus from chasing passive streams to building a sustainable funnel that turns c...

Jun 24, 2026
A2IM Indie Week Unlocked (Part 2)
General

A2IM Indie Week Unlocked (Part 2)

Master the art of independent music growth with exclusive insights on sync licensing, community marketing, superfan enga...

Jun 18, 2026
A2IM Indie Week Unlocked (Part 1)
General

A2IM Indie Week Unlocked (Part 1)

Unlock exclusive insights from A2IM Indie Week with our essential guide to the catalog, distribution, and fan commerce s...

Jun 12, 2026
How to Choose the Best Creative For Your Songfly Ad
Artists & Labels

How to Choose the Best Creative For Your Songfly Ad

Discover how to optimize your Songfly ad campaigns by strategically choosing between automated SmartCreative optimizatio...

Jun 5, 2026
Why "Guaranteed Streams" Are a Red Flag (And How Real Audience Growth Actually Works)
General

Why "Guaranteed Streams" Are a Red Flag (And How Real Audience Growth Actually Works)

Read more on the dangers of artificial "guaranteed streams" and see how true, sustainable audience growth relies on orga...

May 29, 2026
The Visual "Hook": A Deep Dive into the Brand Engagement Index (BEI)
Artists & Labels

The Visual "Hook": A Deep Dive into the Brand Engagement Index (BEI)

By mastering the Brand Engagement Index (BEI), artists can move beyond guesswork to understand exactly how their visual...

May 18, 2026
The "Warm-Up" Phase: Why Patience is Your Best Marketing Strategy
Artists & Labels

The "Warm-Up" Phase: Why Patience is Your Best Marketing Strategy

Understand the "Warm-Up" phase of your campaigns to see why strategic patience is the ultimate marketing skill for achie...

May 15, 2026
Hyper-Local SEO: Why Your "City" is Your Best Marketing Tool
General

Hyper-Local SEO: Why Your "City" is Your Best Marketing Tool

This guide explores how indie artists can bypass global competition by using "Hyper-Local SEO" to dominate a specific ge...

May 7, 2026
The Real Impact of Your Songfly Campaign (And How to Measure It)
General

The Real Impact of Your Songfly Campaign (And How to Measure It)

This guide explains how to measure Songfly campaign success by focusing on high-intent "New Fans" and cost-per-acquisiti...

May 1, 2026